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6 Jul 2019 12:43:07 UTC
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901: How Artificial Intelligence Is Helping CPG Brands vs. Amazon
CPG brands account for almost half of Amazon's private label sales. Pre-Amazon, legacy CPGs would've been the beneficiary of that demand. With Amazon's private-label business expected to grow to $25 billion by 2022, what can CPGs do to fight back?
Fractal Analytics is supporting the world's biggest CPG's such as P&G and Unilever. Their CPG division lead, Ambo Bose, joins me on my tech podcast to share how legacy brands are using artificial intelligence to win the war against Amazon for customer loyalty.
Ambo has helped drive Fractal’s growth and stature to become the No.1 global provider of analytics solutions to the CPG and Retail Industry. The seasoned analytics professional and business leader has enjoyed 20+ years split equally in the CPG industry with P&G and PepsiCo and in the analytics industry.
Founded in 2000, Fractal Analytics is a strategic analytics partner to the most admired Fortune 500 companies globally and helps them power every human decision in the enterprise by bringing analytics & AI to the decision-making process. The company is on a mission to help their clients create a billion-dollar value via AI and analytics. Fractal has more than 1,200 consultants spread across 15 global locations including the United States, UK and India. Fractal has been featured as a leader in the Customer Analytics Service Providers Wave™ 2017 by Forrester Research, a Great Place to Work by The Economic Times in partnership with the Great Place to Work® Institute and recognized as a ‘Cool Vendor’ and a ‘Vendor to Watch’ by Gartner.
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https://www.youtube.com/watch?v=27VHioBXqeY
Fractal Analytics is supporting the world's biggest CPG's such as P&G and Unilever. Their CPG division lead, Ambo Bose, joins me on my tech podcast to share how legacy brands are using artificial intelligence to win the war against Amazon for customer loyalty.
Ambo has helped drive Fractal’s growth and stature to become the No.1 global provider of analytics solutions to the CPG and Retail Industry. The seasoned analytics professional and business leader has enjoyed 20+ years split equally in the CPG industry with P&G and PepsiCo and in the analytics industry.
Founded in 2000, Fractal Analytics is a strategic analytics partner to the most admired Fortune 500 companies globally and helps them power every human decision in the enterprise by bringing analytics & AI to the decision-making process. The company is on a mission to help their clients create a billion-dollar value via AI and analytics. Fractal has more than 1,200 consultants spread across 15 global locations including the United States, UK and India. Fractal has been featured as a leader in the Customer Analytics Service Providers Wave™ 2017 by Forrester Research, a Great Place to Work by The Economic Times in partnership with the Great Place to Work® Institute and recognized as a ‘Cool Vendor’ and a ‘Vendor to Watch’ by Gartner.
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https://www.youtube.com/watch?v=27VHioBXqeY
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