517: How Airbus Is Using Technology To Improve Customer Experiences
The big trend this year is experiences over products. When I found that Dirk Erat from Airbus was at the Adobe Summit this week, I jumped at the chance to grab a quick chat with him for today's show.
Dirk is the Head of Communications for Airbus Defence and Space, so I want to find out more about how Airbus is using cutting-edge technologies to make their products safer, smarter and more connected. Airbus is a European multinational corporation that designs, manufactures and sells civil and military aeronautical products worldwide - with roughly 180 locations and 12,000 direct suppliers globally. Airbus is also the second largest space company in the world, as well as a top 10 defense company.
As a leader in designing, manufacturing and delivering aerospace products, services and solutions to customers on a global scale. I wanted to find out more about their aim for a better-connected, safer and more prosperous world.
Aerospace has always been at the upper end of new technology so I am quite excited to get him on today so we can geek out a little talking about planes and space! ... https://www.youtube.com/watch?v=8dUvrrnGTeo
Casa is a US-based provider of Bitcoin security services, which enables users to have total self-custody over their crypto holdings, without the risk of theft or hacks like those experienced by exchanges. Bitcoin can be purchased through Casa and deposited directly into a user’s wallet on the service where they control the funds, without the company having custody over the holdings at any point.
Nick Neuman, CEO of Bitcoin self-storage startup Casa shares his view that despite sovereignty being the biggest issue in the Bitcoin space, it’s ultimately the one that’s being addressed the least. It’s not a technology problem or a process problem, but rather that the big challenge is how to make security technologies standard in an industry with an overall poor track record for keeping its customers’ coins safe. Nick discusses the different Bitcoin safety solutions on the market that holders need to be aware of and why they should consider taking their coins off exchanges altogether. We also talk about why a wallet alone might not be enough and what questions investors should be asking of their Bitcoin partners to ensure they can always keep sovereignty of their coins.
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https://www.youtube.com/watch?v=0Tk9hAlPpbc
As organizations begin to envision what the return to the office will look like – or in some cases, have put their plans into action – they have the unique opportunity to reimagine the layout and feel of their space. While the nature of on-site work has changed significantly since the start of the pandemic, the office still represents a prime forum to inform, engage and entertain employees and visitors. After spending so much time working remotely and away from their colleagues, workers want to feel more involved and connected with their counterparts and employers than ever before. While there are many ways to go about this, we're seeing more businesses turn to technology to create experiences employees and visitors will remember and take pride in.
Barco designs and develops visualization and collaboration solutions for a variety of selected professional markets. Piet Vanhuyse, Barco's global segment marketing director for large video walls, shares his insights.
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https://www.youtube.com/watch?v=Q--qvLPRp70
Technology is revolutionizing multiple industries as the digital transformation of everything gathers pace. I have recently spoken with businesses and CEOs about healthtech, edtech and fintech, but I wanted to find out more about legal tech. Legal technology, also known as Legal Tech, refers to the use of technology and software to provide legal services. Legal Tech companies are generally startups founded with the purpose of disrupting the traditionally conservative legal market.
SimpleLegal provides modern legal operations software to streamline the way corporate legal departments manage their matters, track and interpret spend, and collaborate with vendors and law firms. By combining e-Billing, matter management, accruals automation, and advanced reporting into one comprehensive solution, they centralize the functions and data needed to make better decisions and more efficiently manage an entire legal department.
Their story started when facing frustration with their own existing software tools. Sure, they did the job, but they were far too cumbersome. One customer likes to use the term “clunky” to describe their former solution. In the Facebook Era, enterprise software shouldn’t be clunky.
Then law firms advised that they didn’t like eBilling software. To them, it’s just one more time-consuming process that has nothing to do with actually taking care of their clients. But, they wanted law firms to like their software. SimpleLegal was then created to be Simple for law firms, too.
The team believes that Software as a Service is fundamentally different than traditional enterprise software. SaaS isn’t just about “no software installation required.” After all, what good is “no installation” if configuring the application is still difficult? User setup, law firm registration, and the seemingly endless list of options are the problem.
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https://www.youtube.com/watch?v=IXMQQOcSUVQ
Tori Reichman is the VP of Customer Success of the Vault Platform. I wanted to learn more about the tech behind the groundbreaking workplace misconduct and resolution app that empowers employees and protects employers.
Record. Report. Resolve: Vault has a simple mission; to change the world of work by giving companies and their employees a safe place to record, report, and resolve misconduct in the most human, confidential, efficient, and legally sound way possible.
Tori benefits from a 15-year career as an HR Generalist, Change Management Consultant, and Start-Up Leader, so she has great insights into the actual application ofVault Platform for HR functions as well as the specific challenges they face.
Tori has also built relationships with executive teams at multinational enterprises across industries and is passionate about putting people at the center of everything to help companies build a more ethical and successful culture.
She thrives in chaos, loves finding solutions to complex problems, builds great teams, and spends time working out how she can bring more value to her customers. Tori believes that good communication can avoid - or at least solve - most problems, and a bit of negotiation will get you a long way.
I learn more about Vault’s ongoing mission to use technology to remove unconscious bias and rebuild trust between employers and employees.
We discuss how the Covid discrimination feature is benefitting employees and employers. Tori also shares her thoughts on how the Vault Platform can advance equity and racial equality in the workplace.
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https://www.youtube.com/watch?v=1Z8U5ultAV8
Eversheds Sutherland is a global top 10 law practice that provides legal advice and solutions to an international client base that includes some of the world's largest multinationals. They have a reputation for helping their clients, people, and communities to thrive by providing quality, innovation, and consistency in legal service delivery around the globe from over 70 offices in more than 30 countries.
The legal industry has been criticized for being slow to adapt to the digital world, but I wanted to determine if this is a myth that we can finally lay to rest. So I invited James Grice on the podcast to discuss how this law firm is being driven by legal technology and how it launched the hugely successful Techtober alongside its first Legal technology graduate scheme last year.
James Grice is an experienced technology transformation professional, working directly with clients and lawyers to collaborate on new, innovative solutions. He is also the Head of Legal Service Design at Eversheds Sutherland LLP.
Having conceived and built the team to design new service delivery models and drive continuous process improvement. He leads a diverse team of talented professionals focusing on human-centered solutions, designing and implementing their Legal Service Design framework to ensure the consistent delivery of excellent service to clients.
James also has a keen interest in emerging technology, leading the firms Robotic Process Automation CoE, as well as supporting the business in the implementation of new legal tech solutions, coordinating the overall product portfolio, and driving adoption and awareness across the firm.
He is a qualified Business Change Practitioner, Design Thinking practitioner and facilitator, Lean Six Sigma Green Belt, APMQ Project Manager, and Certified Technical Trainer.
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https://www.youtube.com/watch?v=kGBltWN17RY
Modern banking hasn't changed since the 1400s, when financial institutions were established by Machiavelli’s Medici family in Florence, Italy. Since, the power has long been in the hands of the intermediary. We've been at the mercy of market fluctuations and currency volatility.
Today, with the rise of blockchain, the power is shifting. As Rob Frasca, Managing Partner at Cosimo Ventures and a holder of ndau, the world’s first adaptive digital currency, states, "This is the single largest value creation event in our lifetime, because we’re moving to a more resilient networked approach to value and trust exchange.
It’s a borderless resilient value exchange, putting financial control into the hands of the people. Consider this: less than 50% of people in the world have a bank account. Yet, 75% of the world’s population have smartphones. More than 50% of those who have smartphones have prepaid accounts. We now have the technology to allow 75% of the world to have true cross-border banking. It’s a personal property, a personal finance revolution: owning the property rights to your money versus bank control."
Frasca discusses what this seismic shift means and dives into the realities of market volatility and the benefits of owning your savings for the long term.
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https://www.youtube.com/watch?v=-AW6BEpSqTU
Integral Ad Science (IAS) ensures ads are running exactly where, when, and how you want — no ifs, ands, or bots. They help protect brands and save their cusotmers from spending time and money on inappropriate content, markets, or fraudulent traffic. These insights are based on 100+ billion web transactions they process every day.
Netflix, Apple TV, and consoles are becoming more popular advertising avenues than traditional linear TV. As a result, we're consuming more video than ever before, and I wanted to explore the challenges and opportunities with connected TVs and explore the latest shopping trends. I invited Tony Marlow, CMO, Integral Ad Science, to analyze these trends and understand the scale of the problem with fraud and the role that technology will play in the industry's future.
Tony Marlow is the Chief Marketing Officer for Integral Ad Science, based in New York. He is an insights-driven executive and leads all aspects of corporate marketing strategy, brand development, and communications for the company.
Before joining IAS in 2019, he was the CMO for the big data company Data Axle. Before that, he was the Global Head and Vice President of B2B Marketing for Yahoo – overseeing all B2B Marketing, Marketing Strategy, Product Marketing, Sales Learning, and Sales Insights.
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https://www.youtube.com/watch?v=L2dN_R-Bid0
Megan Clarken shares her unique background, going from a woman with no college degree to an Olympic athlete and finally to the CEO of Criteo. She discusses her dedication to promoting diversity and inclusivity within the tech industry based on her experiences of discrimination.
We discuss the challenges of implementing diversity, equity, and inclusion (DEI) initiatives in the tech industry, emphasizing the need for long-term commitment over immediate progress. Megan reveals Criteo's approach to attracting and hiring diverse talent, focusing on pay parity and collaborations with diversity-focused groups and universities.
Together, we explore Criteo's innovative DEI programs, such as the Open Path program for underprivileged students and the Top Talent program for career growth. Megan expresses her optimism for the future of diversity and inclusion in the workplace, driven by the demands of the younger workforce.
Megan highlights the importance of fostering a culture of inclusivity within organizations and the pitfalls of short-term "quick fixes" that often fail. Finally, we discuss the benefits Criteo has experienced from implementing DEI programs and the ongoing efforts to prioritize pay parity and inclusivity.
I learn more about the power of diversity and inclusion in building a more resilient and innovative company culture and Megan's inspirational journey as a woman leader breaking barriers in a male-dominated industry.
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https://www.youtube.com/watch?v=jKoPD_UFHsM
Draft.dev helps businesses achieve their technical content goals through a team of writers who are also professional software developers and subject matter experts. As a result, they create content that resonates with technical audiences and performs well on search engines.
After spending eight years as a CTO, building software engineering teams in venture-funded startups, Karl Hughes started Draft.dev to help companies create authentic technical content that resonates with software developers. Since founding the company in 2020, the team has grown to include marketers, editors, engineers, and over 130 technical writers.
Karl joins me on Tech Talks Daily to share his story of transitioning from engineer to team leader to business owner. He also reveals the skills and lessons learned throughout his career. I also learn how he had to learn to sell and closed over $1mm in new business in his first year. Karl also discusses growing a business quickly and going from 1 to 16 employees and 200 contractors in 2 years with no funding.
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https://www.youtube.com/watch?v=Kip_XgTS0NI