In the Middle of March 2020, America woke up to the threat of COVID-19. Businesses large and small were challenged to react to uncertain circumstances, calls for social distancing, and a rapidly changing economic sentiment. Piper Creative postponed our event Going Deep Summit 3 and sent our team home. This vlog captures what it looked like from inside. ____ Attend our One Day Summit https://www.goingdeepsummit.com/ Work with Piper Creative at https://pipercreative.co/ Edited by Aaron Thompson https://www.linkedin.com/in/aaron-thompson-78961b133/ We'd love to meet with you. We are looking for creative talent in Pittsburgh to join our growing team. Our DMs are open. Follow Piper Creative https://www.linkedin.com/company/24999468/ https://twitter.com/PiperCreativeP https://www.instagram.com/piper_creative/ ___ Aaron Watson, Chief Executive Officer of Piper Creative https://www.linkedin.com/in/aaronbwatson/ https://twitter.com/AaronWatson59 https://www.instagram.com/aaronwatson59/ Aaron has an obsession with storytelling, business building, and creating media that leads to sales. Aaron’s experience in media creation and strategy started at the age of 23 when he launched a podcast, Going Deep with Aaron Watson. In the subsequent 3 years, he has built a powerful network, executed profitable events around Pittsburgh, and started a paid public speaking career on the back of his digital media brand building. As the co-founder of Piper Creative, Aaron is passionate about leveraging his expertise to help others build healthier company cultures, execute effective storytelling, and master the distribution of their content. Hannah Phillips, Chief Creative Officer of Piper Creative https://www.linkedin.com/in/hannah-phillips-52bb87a3/ https://twitter.com/hannahpmedia https://www.instagram.com/hpmedia/ Hannah is our brilliant visual media artist that produces genre-defining work across digital video, photography, graphic design, and fine art. From an early age, she developed a love for art and creating, and has grown those passions into hard skills that build businesses. She started her first media company in 10th grade and was dedicated to growing it part-time throughout high school. At Piper Creative, she guides and mentors the next generation of creatives while leveraging their skills to transform brands and drive business outcomes. ... https://www.youtube.com/watch?v=6unJYeaC7j8

Scott Heeter is the CEO of Heeter, a third-generation commercial print firm that has been running for 75 years. Heeter is one of the largest commercial marketing firms in the country, with over 140 full-time employees in Pittsburgh and its wholly-owned subsidiary, Duke Print and Graphics, in Cleveland. Heeter has evolved from the commercial print company that it was to a more customized provider that include mailing fulfillment, digital marketing and other innovative services. In this episode, Aaron and Scott discuss the challenges that Heeter overcome to attain regional dominance in the printing industry, how he has built their corporate culture, and how they’ve retained valuable employees for the long term. TIMESTAMPS: 0:00:00 Adapting to digital printing 0:02:52 Customized printing 0:07:51 Maintaining efficiency 0:09:38 Balancing the business cycle 0:12:00 Unlearning to micromanage 0:15:12 Transitioning the family business 0:19:17 Tailoring the printing experience 0:22:40 Supply chain challenges 0:30:19 Business development vs. Customer retention ... https://www.youtube.com/watch?v=3q8zNA9bpds

On today's Piper Rundown, Aaron & HP discuss Eliud Kipchoge running a marathon in less than 2 hours and the lineup of content coming on Disney+ in November. This Rundown is sponsored by Odesli. https://odesli.co/ ____ Attend our One Day Summit https://www.goingdeepsummit.com/ Work with Piper Creative at https://pipercreative.co/ We'd love to meet with you. We are looking for creative talent in Pittsburgh to join our growing team. Our DMs are open. Follow Piper Creative https://www.linkedin.com/company/2499... https://twitter.com/PiperCreativeP https://www.instagram.com/piper_creative ... https://www.youtube.com/watch?v=pX4GaK9Bxb4

Get more info about Thrival at http://www.thrivalfestival.com/ https://twitter.com/ThrivalFestival Snapchat = aaron_watson (https://www.snapchat.com/add/aaron_watson) Twitter = @AaronWatson59 Find the podcast on Stitcher and iTunes ... https://www.youtube.com/watch?v=20DBzSjcD2I