513: Vonage - The Digital Is Transformation and New Era of Communications
I recently read how the digital transformation is ushering in a new era of communications in a white paper by Vonage. Keeping the lead over the competition doesn’t mean having the best products, or lowest prices. Instead, successful companies are closely tied to an organization’s ability to recognize shifts in the market landscape and its capacity to respond by adapting quickly.
The white paper explores how digital transformation is disrupting the traditional business landscape as today’s consumers care more about superb customer service and delightful experiences, rather than making a decision solely based on price or product features.
In the digital era, the customer experience is the new battleground for differentiation. Businesses must make digital interactions personal and contextually relevant with every interaction to thrive and meet today’s consumer’s expectations.
This is a topic that should appeal to everyone listening as it affects everyone listening. I invited Omar Javaid, Chief Product Officer at Vonage on to the podcast to talk about the future of omnichannel conversations and adapting to culture change
Way back on episode 166 I spoke to Dave Marvit, Fujitsu’s Innovation Strategist and Mohi Ahmed, Director of Open Innovation Gateway on my tech podcast.
Oblong industries produce breathtaking solutions that are best described as like something out of the Minority Report movie, but and in a good way. There is a good reason for that because Oblong CEO John Underkoffler was science advisor to Steven Spielberg.
Many have seen Oblongs tech in Films like the Minority report and the new CBS show called 48 HOURS: NCIS. But they are also winning awards outside of the entertainment industry Oblong's Mezzanine also featured in Gartner's "Select the Right Technology for Modern Meeting Rooms.
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https://www.youtube.com/watch?v=HwEEtcQvSG8
When the pandemic hit, the need to touch as few things as possible to slow the spread of the virus meant QR codes took off quicker than Netflix stock. Now that we as consumers are programmed to scan them without a second thought, we find ourselves in a vulnerable situation. The FBI has even issued a formal warning about faked QR codes. In his new research, Len Noe, aka 'the Biohacker' and White Hat Hacker at CyberArk, has revealed three ways that any QR code can be spoofed to provide an attack vector. Crucially, Len's research has shown how mobile devices can be taken over and used to provide an attack vector in corporate environments to launch advanced attacks. Len discusses why we should be wary rather than blindly trusting forms. For example, a fake job ad containing a malicious QR code offers a perfect opportunity to send all that personal sign-up information straight to an attacker, not a prospective employer.
We also discuss the importance of vigilance when installing new apps from a QR code. Len shares how he spoofed the Google Play Store to gain ultimate access to a user's phone – including reading personal messages and taking pictures with the camera. Finally, he shares how even scanning a rogue QR code to order takeout could result in your details getting phished. In one fell swoop, Len had access to a user's phone, leaving their GPS location and sensitive user information open to play with.
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https://www.youtube.com/watch?v=dTeukLdwzZI
Ryan Coon is the CEO and Co-founder of Avail (formerly Rentalutions), the only all-in-one solution designed for do-it-yourself landlords and their tenants. The platform is used by more than 200,000 landlords and tenants across the United States.
Ryan has been on all sides of the rental process and has a lot to say about how technology is not only making it easier to be a landlord but also making independent landlords more attractive to prospective tenants. I invited Ryan onto or daily tech podcast to look at how they are using technology to transform the PropTech industry.
I learn how the Chicago-based portfolio company is using technology to empower do-it-yourself landlords and their tenants to gain a reputation as "Slack for landlords."
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https://www.youtube.com/watch?v=sB0zlFaj1KE
Exploring the California Consumer Privacy Act (CCPA) With Vanessa Wu, Rippling's General Counsel
The Global Data Protection Regulation (GDPR) caused significant confusion and forced companies to clean up their act online when it was introduced in Europe last year. Now, a new set of regulations, the California Consumer Privacy Act (CCPA), is about to go live in 2020 and is giving businesses something else to worry about.
As we continue to redefine the entire landscape of how online user data is to be handled, I explore the impacts of the California Consumer Privacy Act (CCPA) With Vanessa Wu, Rippling's General Counsel.
I also learn how Rippling is the first way for businesses to manage their HR & IT — from payroll and benefits to employee computers and apps — all in one, modern system.
In 90-seconds, a company can onboard a new employee and set up their payroll, health insurance, work computer, and third-party apps like Gmail, Microsoft Office, and Slack. It's the only platform that unifies every employee system and automates the administrative work behind each.
Vanessa Wu currently serves as the General Counsel and Corporate Secretary of Rippling, the first employee data system of record across all of a company's HR and IT systems. In this role, she oversees all legal and compliance issues, including corporate governance, product counseling, and regulatory compliance, and influences emerging privacy legal frameworks and data protection strategy. Prior to Rippling, Vanessa was the General Counsel at LiveRamp, Inc. (NYSE:RAMP), a global leader in identity resolution and data marketplace services for the advertising and marketing ecosystem. Vanessa also previously worked in private practice at the international law firm Latham & Watkins LLP, where she advised technology companies on high-stakes litigation, merger control, and regulatory proceeds involving the intersection of antitrust, data protection, and privacy. Vanessa graduated, cum laude, from Princeton University, and from the UCLA School of Law, where she was order of the Coif. Vanessa is also a Certified Information Privacy Professional (CIPP/US) and serves on the advisory board of the International Association of Privacy Professionals (IAPP).
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https://www.youtube.com/watch?v=M3bKN8DwoVs
Luka Pataky, an expert in sports technology from Sportradar, joins me to discuss the groundbreaking advancements in sports broadcasting. As AI and Computer Vision technologies evolve, they are creating a new paradigm in sports. Luka explains how these technologies not only mimic human vision but go beyond to offer real-time, detailed insights that enhance fan engagement, player performance and even sports betting.
In this episode, we explore the role of AI in providing contextual overlays and dynamic advertising, fundamentally altering how we consume sports media. Luka delves into the burgeoning world of micro-betting, explaining how AI-powered real-time data is creating new markets and tapping into a potential $9 billion annual spend in the US alone.
But what are the challenges? Luka discusses the hurdles of data collection, processing power, and the ethical implications of such advanced technology in sports. He highlights Sportradar's commitment to using technology responsibly, ensuring the integrity of sports remains intact while enhancing the experience for fans, broadcasters, and bettors.
As we navigate through the intricate world of sports technology, Luka offers a glimpse into the future – from AI's growing influence in performance analysis and officiating to immersive fan experiences. Join us as we explore how Sportradar's cutting-edge technology is not just keeping up with the changing landscape but actively shaping the future of sports.
The integration of AI and Computer Vision in sports is not just a leap in technology; it's a stride towards an entirely new way of experiencing and understanding the games we love. How do you see these technologies influencing your sports experience? Have you encountered AI-enhanced sports broadcasting or participated in micro-betting? Share your thoughts and experiences with us!
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https://www.youtube.com/watch?v=94x9mEDQwrk
In this enlightening episode of the Tech Talks Daily Podcast, we sit down with Jim Rudall, the dynamic General Manager for EMEA at Intuit Mailchimp, to delve into a plethora of topics shaping the future of small and medium-sized businesses (SMBs) and digital marketing. Jim, who once aspired to be a musician before pivoting to a successful career in technology and sales, brings a unique perspective to the table. We explore what drew him to his role at Mailchimp and his journey through various leadership roles, including a foundational stint at Shopify.
As we navigate through our conversation, Jim sheds light on the evolving landscape of SMBs in the UK. He discusses the significant challenges these businesses currently face and offers predictions on how the SMB market will develop over the next year. With customer expectations continuously shifting, Jim provides invaluable insights into adapting and thriving in this ever-changing environment.
A key focus of our discussion is the impact of Artificial Intelligence (AI) on marketing. Jim talks about how AI is revolutionizing the way businesses approach their marketing strategies, emphasizing the importance of personalization in enhancing customer experience. He draws on insights from Mailchimp's recent Holiday Report and the acclaimed Clustomer campaign to illustrate the critical role of tailored messaging in making customers feel valued and more likely to engage.
We also delve into Jim's key marketing predictions and trends for 2024, offering a glimpse into the future of digital marketing. Jim discusses how privacy legislation and the responsible use of customer data will become focal points in the coming year, highlighting the need for educating customers about these changes.
Join us in this episode as we explore the intersection of technology, marketing, and SMB growth with one of the industry's thought leaders. How is your business adapting to these trends, and what strategies are you implementing to stay ahead in the digital marketing game? Share your thoughts with us after the episode!
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https://www.youtube.com/watch?v=t0sAbxJnYAY
Designed to bring the cloud to the cloudless, Thryv is an end-to-end client experience platform that has already helped nearly 50,000 small businesses across the country take their businesses to the cloud.
Joe Walsh, CEO, Thryv joins me in a discussion about why a digital transformation is necessary for SMBs to remain competitive against their enterprise-level competition, as well as discuss the technology and tools available to help them do so. Joe shares the different aspects SMBs are presently being impacted by, the customer experience challenges in the changing climate and how the supply chain is changing business priorities for SMBs
We also dive into the findings of the Thryv, Payments Dive 2022 Consumer Payments Survey, which takes a look at how payment strategies have changed over the past few months, what customers seek from vendors, and how they’ll respond if a business doesn’t offer their preferred payment method and more.
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https://www.youtube.com/watch?v=Zg8aSgAHOWg
Zaius is a B2C CRM has raised $30 million in Series B funding and delivers real-time, cross-channel marketing automation and attribution. But it is also built on a single customer view, for customers including online retailers Polyvore and Moda Operandi. Personalization is where the platform shines because Zaius unifies customers’ behaviors and attributes across channels and devices, there is no better data on which to build your content personalization. From personalized product placement and recommendations to behaviorally-triggered campaigns, Zaius empowers marketers to truly personalize the customer experience. I invited Mark Gally, CEO of Zaius on to the show to talk about some of the biggest pitfalls in marketing technology and what marketers experience when it comes to customer relationship management. We discuss: Why ESPs are no longer enough for retailers Why most brands aren't prioritizing loyalty campaigns and programs (but why they should) Why Customer Lifetime Value (CLTV) is the most important metric for retailers and how to calculate CLTV What steps retailers should take to strengthen brand-user relationships
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https://www.youtube.com/watch?v=Mt6SkOx57Sc
I think that the tech media will tell you all about those exit numbers and leave you thinking, all I need is one idea and then exit quickly. But this is a long way from the trough. Equally this misleading school of thought will leave people on their own startup journey to feel like their failing and today I want to tackle that subject head-on.
For example, Todd Davis is the founder of LifeLock. A google search will tell you that Symantec famously acquired LifeLock for over $2.3 billion a few years ago.
Wikipedia will tell you that Todd won the Ernst & Young Entrepreneur of the Year for Top Emerging Company for Orange County and Desert Cities in 2009. He was also awarded the CRM Magazine's Service Elite Award, The Arizona Business Leadership Association's Leadership Award and Arizona Business Journal's 25 Most Admired CEOs in 2009
BUT what none of this will tell you is how he faced death, sat on the cliff's edge, not sure if the company would exist the following month during the infamous rollercoaster journey of startup life.
So I wanted to tell that story and also hear about the thriving tech scene here in Phoenix and why businesses are setting up camp in the Grand Canyon state.
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https://www.youtube.com/watch?v=lxjdNc-fUPQ