Jasper Johns’ first show at the Castelli gallery was an enormous success for the artist and started off his career in an unprecedented way. But they exact method used by Leo Castelli (one of the biggest galleries to have ever walked the streets of New York) was remarkable and incredibly simple at the same time.
Religions have defined cultures and people since the beginning of time; man time, not time time — unless you ask a theologian. They will tell you that both are pretty much the same and that ancient man rode dinosaurs and made babies the same way sponges do; asexually through budding. This is when a small piece of sponge is broken off but is still able to survive and grow into another sponge, and surprisingly this fact is able to explain the genesis story quite effectively if you really think about it.
Jokes aside though, today’s blunder is focused on the essential functions of religion — especially its ability to placate the basic fear, that all of us humans carry inside ourselves, but rarely speak of. The fear of death.
The art world is a magical place full of complex conversations about unmade beds, buttered-up chairs and urinals, but nobody seems to want to talk about how it actually works. I want to change that.
So, welcome to Surviving Art, a safe place where trigger words like job security and pension fund are strictly forbidden.
But what isn’t, is making sense of the art market; how to price your work, approach galleries and get exhibitions, as well as tips and strategies on how to sell your art directly to collectors and get your creative message across.
Contrary to common belief, art is not a material thing. There are no traits that an object has to posses to be deemed a work of art. But, that doesn’t mean that art does not need to be embodied in an object.
The only true tactic that ever worked for me in the beginning and has allowed me to periodically get invited to collaborate with curators and exhibit my work was that I started applying to any open-call that I could find online and that fit my work.
A great website that has worked for me was [CuratorSpace](https://www.curatorspace.com/) — focusing primarily on the UK.
I guess most of us don’t become artists, but end up artists. What I mean by this is that as the kids that grow up in an engineer household, filled with technical models, equations and maths, can end up loving physics as much — if not more — than their parents, they ultimately have no control over the fact that they were born into such an environment. No-one does.
We could’ve just as easily been born a carpenter’s son or a lawyer’s daughter — or even not at all for that matter — the chances of us being who we are because of where we started out are almost ineffable in the grander scheme of things.
At its core, art is an experience. And like all human experiences, it’s created through perspectives — so the idea that 100 people will see 100 different things in the same work of art, probably doesn’t come as a shocker to any one of us.
While browsing the web yesterday I came across a Twitter post from whoever manages the The Art Market Twitter account, sharing an article on Artsy about new art and design fair in Brooklyn called Object & Thing, and the thing that stuck out like a fat splinter in my pinky was the language they used …
Regardless of whether you wish to get signed by a gallery or attack the market directly via online stores and social media, don’t think too much about how your work looks compared to all the other similar creators, focus instead on your message and personal story.
Yesterday I tried to break down the artist CV and all its features, but I just couldn’t stop feeling like I needed to address video too! So in today’s blog I would like to focus on video as a more informal, but incredibly powerful tool, to propagate your art and creative message.