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LBRY Claims • 518-how-adobe-analytics-is-empowering

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26 Jun 2019 16:54:56 UTC
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518: How Adobe Analytics Is Empowering Brands to Deliver Experiences
Long time listeners will remember that way back on episode 223, I had the pleasure of talking to Jeff Allen, the Senior Director of Adobe Analytics here on the Tech Blog Writer Podcast when I met him in Las Vegas.

At the Adobe Europen Summit, I bumped into Jeff on this side of the Atlantic and thought it would be a great chance to gran him for a quick catchup chat and thought I would invite you all along to eavesdrop on our conversation.

The last time we met I spotted 6 NBA Hoops games. I quickly noticed that anyone approaching these games machines was advised to scan their registration pass and it seemed their game seemed to populate a metrics dashboard.

It was at this point I discovered that after the announcement of the Adobe Analytics cloud to serve the experience business. Adobe wanted to find a way to simplify the complex world of analytics by showing every user how much data can be obtained by a simple game of NBA Hoops.

Giving the attendees an opportunity to see a real-time dashboard game visualization with an enormous amount of data enabled anyone regardless of their position to instantly understand the power of Adobe Analytics.

...
https://www.youtube.com/watch?v=UOqDJ31q6O0
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