518: How Adobe Analytics Is Empowering Brands to Deliver Experiences
Long time listeners will remember that way back on episode 223, I had the pleasure of talking to Jeff Allen, the Senior Director of Adobe Analytics here on the Tech Blog Writer Podcast when I met him in Las Vegas.
At the Adobe Europen Summit, I bumped into Jeff on this side of the Atlantic and thought it would be a great chance to gran him for a quick catchup chat and thought I would invite you all along to eavesdrop on our conversation.
The last time we met I spotted 6 NBA Hoops games. I quickly noticed that anyone approaching these games machines was advised to scan their registration pass and it seemed their game seemed to populate a metrics dashboard.
It was at this point I discovered that after the announcement of the Adobe Analytics cloud to serve the experience business. Adobe wanted to find a way to simplify the complex world of analytics by showing every user how much data can be obtained by a simple game of NBA Hoops.
Giving the attendees an opportunity to see a real-time dashboard game visualization with an enormous amount of data enabled anyone regardless of their position to instantly understand the power of Adobe Analytics.
Hiroki Koga, CEO, and co-founder of Oishii, shares his inspirational story on today's episode of Tech Talks Daily. Oishii is the company behind the world's largest indoor vertical strawberry farm, where Hiroki is on a mission to transform the future of farming/agriculture and make the most delicious and healthy produce available to everyone. With continued tech innovations, indoor vertical farming is becoming a more sustainable farming practice and a better way to cultivate fruits/vegetables at any time of the year with less land and water. Hiroki and his team have been able to marry ancient Japanese farming techniques with modern AI/ML technologies, which has allowed them to produce their Omakase Berry. A Japanese varietal is known for its sweetness, creamy texture, and aroma. The Omakase Berry is an example of cultivating tasty, nutrient-rich fruits while keeping sustainability a top priority. Hiroki shares the technology behind the vertical farming world, the precise technologies needed, and its potential in providing communities with hyper-local and organic fruits/vegetables with little to no carbon footprint. I also learned how Oishii incorporated AI and machine learning technologies with rigorous farming practices to develop a first-of-its-kind pollination method conducted naturally with bees.
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https://www.youtube.com/watch?v=MUo8hSohTDs
Lucidworks builds AI-powered search solutions for many of the world's largest brands. Fusion, Lucidworks' advanced development platform, provides the enterprise-grade capabilities needed to design, develop, and deploy intelligent search applications at any scale.
Companies across all industries, from consumer retail and healthcare to insurance and financial services, rely on Lucidworks every day to power their consumer-facing and enterprise search apps. The company also recently hit the headlines after raising $100M to expand in AI-powered search-as-a-service for organizations.
The team at Lucidworks is made up of seasoned Silicon Valley veterans and brilliant newcomers from all over the world. And they all have something in common: they know that there has to be a better way for teams to access and distribute information relevant to their organizations.
The company created a platform enabling the enterprise and digital commerce businesses to connect users with the data that they need to make decisions and move forward. I invited Lucidworks CEO, Will Hayes onto my daily tech podcast to learn more about their technology and the story behind their success.
Will joined Lucidworks in 2013 as our Chief Product Officer and was appointed CEO in 2014. He has over 15 years of product, marketing, and business development experience. Prior to Lucidworks, he was head of technical business development for Splunk, where he was responsible for defining the company's market category and key product feature sets.
He created and led the company's global partner program, building an ecosystem of consultants, developers, resellers, system integrators, service providers, and technology partners. Earlier in his career, Hayes served as a software engineer at Genentech, where he built solutions that supported the sales and drug development teams in their field activities.
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https://www.youtube.com/watch?v=KPlFXOCQ9Cg
Anudit Vikram, former board member of the IAB Data Center of Excellence and Chief Product Officer, MediaMath joins me in a discussion about consumer privacy (amid Amazon fines), Google’s FLoC (which recently wrapped up the first phase of testing), and addressable/scalable identity solutions to replace third-party cookies.
Anudit explains, “While there has been a flurry of activity preparing for the demise of the third-party cookie, the pushback around it and signals from the EU hinted that it would not be smooth sailing for Google, so, ultimately, it’s not a complete shock that the timing changed. There is no question that first-party data performs better, and that the quality of third-party data is questionable, but that is not the only factor driving transparency. Transparency to the actual user – what we call addressability – is directly affected too. To continue the momentum of creating a more transparent supply chain, industry leaders must continue work around the activation of first party identity options and creating cohort-based solutions. As far as next steps for the industry, marketers, advertisers, publishers and the like should use this time to start working with first party identity solutions and perfect the stack they will use, while still being able to leverage the scale provided by third-party cookies.”
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https://www.youtube.com/watch?v=1XIi0I8_R-c
In the space of three days, Solana lost about $4.5 million worth of tokens to hackers while the Nomad protocol was drained of $200 million. Zooming out, ChainAnalysis estimates that $2 billion in cryptocurrency has been stolen from cross-chain bridges across 13 separate hacks so far this year.
Dominic Williams, the founder of DFINITY Foundation shares his take on the prevalence of blockchain hacks and the fundamental infrastructure flaws behind their regular recurrence. It's Dominic’s assertion that these hacks will continue so long as trusted intermediaries reign supreme in the blockchain world. Until the industry steps away from centralized MetaMask-style wallets, hacks of this nature will continue.
The DFINITY Foundation is building the Internet Computer Protocol (ICP). This set of protocols allows independent data centers worldwide to band together and offer a decentralized alternative to current centralized internet cloud providers.
Dominic highlights why hacks keep happening in blockchain and how the industry can best approach the problem. Dominic also shares his opinions on the bear market and what we can expect from the DFINITY Foundation.
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https://www.youtube.com/watch?v=GL026zjc8EQ
DiMassimo Goldstein (DiGo) is the world's first creative agency focused exclusively on promoting better habits by building brands and businesses using Positive Behavior Change marketing.
Becoming “Metamates” and dropping “news” from “feed” are just a few items off the long list of rebranding tactics Mark Zuckerberg has in mind as Facebook becomes Meta. But is it enough? Will this actually result in user habits that Zuckerberg is seeking for his vision of Meta?
Mark DiMassimo, is the Founder & Creative Chief of DiGo, a creative agency promoting better habits by building businesses using Positive Behavior Change marketing. Mark joins me on Tech Talks Daily to take an in-depth look into the rebranding and marketing choices Facebook is making now, whether it’s enough to change consumer habits, and ways to ensure not just behavior change, but positive behavior change among Meta users.
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https://www.youtube.com/watch?v=-aWUm-xDv_M
Are you disillusioned with the smartphone market in a mobile-first world where 99% of the devices look the same? One of the things I love about CES is we get to see new and exciting products.
I recently saw the ZTE Axon M which has not one but two screens yes you heard me right. I managed to catch up with ZTE CEO Lixin Cheng at CES and invited him onto to the show to share his thoughts on CES, IOT, 5G and why he believes It is time for the smartphone to be transformed.
On today's show we discuss:
How the recently-released ZTE Axon M has led the transition in foldable smartphone form factors. How ZTE is leading the foldable smartphone category. ZTE’s commitment to 5G and how its efforts are advancing technology as a whole What ZTE is doing in the IoT space
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https://www.youtube.com/watch?v=2C3SGzlu-aU
The application modernization market is projected to reach $16.7 billion by 2022, and according to recent data, nearly 50% of decision-makers planned to prioritize app modernization tech this year. That said, almost half of those CIOs also say that the most significant barrier to modernizing processes or systems is cost – a barrier that might pose detrimental in the future – and Modern Systems is working to help change that narrative with customers.
While the industry clearly understands how imperative it is to remain agile and modernized in the digital world, not all realize the importance of app modernization as a critical first step in that process. Brandon Edenfield, president, and CEO of Modern Systems joins me on the podcast to further explore the topic.
Modern Systems was acquired last July by Advanced -- the UK's third-largest provider of software and services -- and the two have melded to create a global modernization powerhouse. It has 35+ years under their belt transforming legacy environments, whether on the mainframe or locked in outdated UNIX environments.
It has also completed 500 application modernization projects and 2.5 billion+ lines of code. The company's approach for the mainframe to cloud transition is an incremental one, and they leverage their unique Modernization Platform as a Service (ModPaaSTM ), a collaborative cloud-based platform.
Clients of both Advanced and Modern Systems include The New York Times, GE Capital, Hargreaves Landsdown, Deutsche Bank, the US Department of Energy, the State of Utah, and CIBC. We discuss all this and much more in today's episode.
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https://www.youtube.com/watch?v=xqKwzERTml4
Catalog is a platform that helps digitally native businesses produce branded content at scale to supercharge their online presence. They provide businesses with all the content they need by modernizing the production process with new technology, while aligning with the brand’s creative input, and at a fraction of the time.
The company has been used by National Geographic, Sony Music and 200+ other businesses. Patrick Ip is a digital pioneer, entrepreneur, and Co-Founder of Catalog. But he also has an inspiring backstory. Patrick was at Google serving as a Business Innovation Lead focused on business strategy & social good.
Within social good, Patrick is part of the Google for Nonprofits Marketing Team & the Billion Acts Team, where he works with 13 Nobel Laureates to achieve 1 Billion Acts by 2019. The initiative has been nominated for the Nobel Peace Prize seven times.
Patrick started Kip Solutions, a social media consulting firm for social causes, which was acquired in February 2013 by New York-based firm Post+Beam. Patrick Ip has been featured on Forbes, Inc. Magazine, ABC, CBS, Star News Australia and many others.
Patrick's start-up, Kip Solutions has been recognized as one of the Top 50 Most Innovative College Student-Run Companies by the Kairos Society and Inc. Magazine's Coolest College Start-ups 2012.
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https://www.youtube.com/watch?v=pcKn1CB-0wc
Guy Tytunovich is the founder and CEO of CHEQ, a leading security firm specializing in the elimination of bots, fake web traffic, and malicious users. Born from the minds of former members of Israel's elite intelligence Unit 8200, CHEQ is dedicated to shielding over 15,000 companies worldwide from damaging web activities that can significantly impact their bottom lines.
In our conversation, Guy unpacks the startling extent to which bots and fake traffic disrupt businesses, with a whopping 40% of all web traffic comprised of invalid users and bots. He illuminates how this trend sabotages marketing efficiency, skews data and analytics, and hampers on-site conversion efforts.
Guy brings the issue to life with real-world examples. We dive into CHEQ's findings, which reveal an astounding potential wastage of $658M annually in Twitter ad spend on bots and fake users. Guy also touches on the infamous bot attacks on Ticketmaster during Taylor Swift's tour sale, which led to site crashes and congressional hearings.
We explore the recent case of JP Morgan Chase, which suffered a $175M loss due to a fraudulent customer list during the acquisition of startup Frank. In the rapidly heating M&A landscape, Guy sheds light on how businesses can properly vet acquisition targets and steer clear of such pitfalls.
Join us for this insightful episode as we explore the hidden threats in the digital landscape and discuss how CHEQ, with its advanced cybersecurity measures, is paving the way for safer, more efficient business practices in the web realm.
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https://www.youtube.com/watch?v=c64GwFREFJY