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18 Jul 2021 05:01:35 UTC
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Winning Her Business: How to Transform the Customer Experience for the World’s Most Powerful Consumers
Author: Bridget Brennan
File Type: pdf
Bridget Brennan, CEO of Female Factor, shows readers how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers women.When people think about the worlds growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home, no matter where you call home women. With women driving 70 to 80 percent of consumer spending, it would seem an obvious strategy to learn how best to appeal to this continually expanding market. Common sense? Yes. Common practice? No.In Winning Her Business, Bridget Brennan, advisor to some of the worlds biggest brands and businesses, provides a roadmap for selling in a world dominated by the rise of womens economic power. Brennan introduces The Four Motivators Framework, which shows how every company can help customers feel connected to them, their brand, and their business, inspired to buy from them specifically, confident in their buying decisions, andappreciated for their business. Showcasing best practices from brands as diverse as Lexus, Sephora, Allstate and the Minnesota Vikings NFL team, Winning Her Business offers invaluable insights into women as consumers and shows that almost all businesses have an opportunity to create an inclusive customer experience that inspires increased sales, referrals, and repeat business.
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