Food Marketing to Children and Youth: Threat or Opportunity?
Author: Jennifer Appleton Gootman File Type: pdf Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Childrens dietary and related health patterns are shaped by the interplay of many factors-their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environments-all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.**
Author: Gregory S. Smith
File Type: pdf
Essential reading for IT professionals with aspirations toward the top IT spot, and forsitting CIOs looking to refine their mobile, social and cloud strategies and knowledgeThe definitive work on how to achieve leadership success in IT, Straight to the Top,SecondEdition reveals how the role of the CIO is changing due to major trends associated withconsumer and enterprise products and technologies driving new mobile solutions in todaysorganizations cloud computing and the move away from controlled internally managed datacenters to pay as you use and elastic cloud infrastructure and application services and theimpact social media is having on todays complex organizations. Author Gregory S. Smith expertly coaches existing and aspiring CIOs on building therequisite skills through his observations and experience as a veteran CIO with more thantwenty-five years of experience leading IT teams and delivering complex technical solutions inthe information technology field.An invaluable guide to help information technology and business professionals recognize thequalities, skills, and expertise necessary to attain the role of a CIO or enhance the skillsforsitting CIOsEquips IT managers, CIOs, and CTOs to strategically plan their career movesPacked with encouragement, advice, and essential skills for aspiring and sitting CIOsFeatures interviews with leading IT professionals, CIOs, and executive recruitingprofessionalsProviding an organized and comprehensive view of the CIO job and its important role inmodern organizations, Straight to the Top, Second Edition equips sitting CIOs and CIOcandidates with the strategies and knowledge necessary to be successful in the new businessnormal - a mobile, social and cloud-based world, and how to provide technology leadership as aworld-class CIO.
Author: Tamar Frankel
File Type: pdf
In a Ponzi scheme, new investments are used to pay existing investors, to cover the cost of salespersons, and to finance the Ponzi schemers satisfying lifestyle. Although Charles Ponzi recruited investors in Boston in 1919 and died in 1949, his design and mode of operation are alive and well today. Indeed, losses from Ponzi schemes in the United States are equal to losses from shoplifting. Ponzi schemes catch in their net highly sophisticated individuals and institutions as well as low-income and middle-income investors, and these schemes have attracted investors all over the world, in Russia, England, India, Albania, Romania, Portugal, Costa Rica, and elsewhere. Looking into the innumerable cases of Ponzi schemes throughout the years, Tamar Frankel observes that even though patterns began to emerge in the stories of con artists and their victims behavior, the main puzzles still remain How do con artists dazzle and lure wealthy and educated individuals and representatives of large institutions to hand over huge sums of money? How do con artists divert investors attention from the soft spots of their stories? And while there are so many books and articles about Ponzi schemes, their warnings and constant advice on how to detect and avoid con artists go unheeded. In The Ponzi Scheme Puzzle, Frankel explores con artists fascinating power of persuasion and deception, and analyzes their subtle signals that mimic truth and honesty. She identifies the reasons for the local and global success and longevity of such schemes and seeks to understand the nature of the con artists and their victims. She combines the many stories of Ponzi schemes, derived mostly from court cases and newspaper articles, to show the patterns of such frauds, the nature of the con artists, and character of their victims. These patterns tell us much about human nature, about our society, and about ourselves. The book first analyzes the design and pattern of the con artists attractive offers and how they hide deceptions, then deals with the ways in which schemes are advertised and sold. Next, it focuses on the core of con artists success, then discusses the characters of con artists and their victims. Finally, Frankel offers a number of observations on the lessons we can learn from these stories and analyses. She concludes that our attitude to con artists is ambivalent and uncertain perhaps because their behavior is so close to the behavior of honest people or perhaps because they act like the social leaders with whom they are likely to mingle, or perhaps their actions are necessary to shake up a complacent society. Therefore, she writes, self-protection from charming, dangerous con artists must involve self-examination once we recognize our own tendencies we can better protect ourselves from their toxic attraction.
Author: James Giles
File Type: pdf
The Danish philosopher Kierkegaard (1813-1855) is an enigmatic thinker whose works call out for interpretation. One of the most fascinating strands of this interpretation is in terms of Japanese thought. Kierkegaard himself knew nothing of Japanese philosophy, yet the links between his own ideas and Japanese philosophers are remarkable.. This book examines Kierkegaard in terms of Shinto, Pure Land Buddhism, Zen Buddhism, the Samurai, the famous Kyoto school of Japanese philosophers, and in terms of pivotal Japanese thinkers who were influenced by Kierkegaard.**
Author: Seamus Heaney
File Type: epub
Composed towards the end of the first millennium, the Anglo-Saxon poem Beowulf is one of the great Northern epics and a classic of European literature. In his new translation, Seamus Heaney has produced a work which is both true, line by line, to the original poem, and an expression, in its language and music, of something fundamental to his own creative gift.The poem is about encountering the monstrous, defeating it, and then having to live on, physically and psychically exposed, in that exhausted aftermath. It is not hard to draw parallels between this story and the history of the twentieth century, nor can Heaneys Beowulf fail to be read partly in the light of his Northern Irish upbringing. But it also transcends such considerations, telling us psychological and spiritual truths that are permanent and liberating.
Author: Michael Moorcock
File Type: epub
Maxim Arturovitch Pyatnitski, or Pyat, that charming but despicable mythomaniac who first appeared in Byzantium Endures, is back in this second book of the Pyat quartet. Having fled Bolshevik Russia in late 1919, Pyats progress is a series of leaps from crisis to crisis, as he begins affairs with a baroness and a Greek prostitute while undertaking schemes to build flying machines in Europe and the United States. His devotion to flamboyantly racist, particularly anti-Semitic doctrineslike his devotion to cocaineremains unabated, and he both sings the praises of Mussolini and lectures across America for the Ku Klux Klan. Meanwhile, his best-kept secret is the fact that he is Jewish. As the novel ends, Pyat is in Hollywoodhis new Byzantiumhobnobbing with movie stars and dreaming of making films like those of his hero, D.W. Griffith. This authoritative edition brings this book back into print after 30 years and boasts a new introduction by Alan Wall.**ReviewThis is a rich, ambitious and erudite book. . . . If one purpose of fiction is to lead us into different worlds and, as Virginia Woolf says, to make of them some kind of whole, then Michael Moorcock succeeds brilliantly. Carolyn Slaughter, GuardianThe Laughter of Carthage and its companion volumes will be seen . . . as an imaginative record of our own time rather than as a simple reconstruction of that which has gone. Peter Ackroyd, Sunday TimesMichael Moorcock is an absolute wizard of a storyteller. . . . It is marvelous to meet a novelist who has the energy for the epic. It is not simply a case of energy, Mr. Moorcock is also a storyteller, an old-fashioned button-holing, 19th-century storyteller. Stanley Reynolds, PunchAbout the Author Michael Moorcock is an award-winning author of more than 80 works of fiction and nonfiction, including The Cornelius Quartet, Doctor Who, and Elric The Stealer of Souls. He has received the Nebula, World Fantasy, and British Science Fiction awards and is a Grandmaster of the Science Fiction and Fantasy Writers of America. His nonfiction has appeared in Financial Times, the Guardian, and the Los Angeles Times. He lives in Bastrop, Texas. Alan Wall is a novelist, a short story writer, a poet, an essayist, and a professor of writing and literature at the University of Chester. His novels include Bless the Thief, China, The Lightning Cage, The School of Night, and Sylvies Riddle.
Author: Mary Mellor
File Type: pdf
In the wake of the global financial crisis, most of the discussion has been focused on questions of debt. And the response, almost uniformly, has been austerity and privatization cuts to services that have been painted as forms of reckless spending by a bloated public sector. In Debt or Democracy, Mary Mellor turns the whole conversation upside down, showing that the important question is not who owes what, but who controls the creation and circulation of money in the first place. When the problem is examined from that angle, it becomes clear that privatization, far from being the answer to our problem, is the very source of itthe subordination of public finance to private interest. A direct challenge to conventional economic thinking, Debt or Democracy offers a bracing new analysis of our economic crisis and offers cogent, radical alternatives to create a more just and sustainable economic future. **
Author: Brian McFarlane
File Type: pdf
The Gainsborough melodramas were a mainstay of 1940s British cinema, and helped make the careers of such stars as Margaret Lockwood, James Mason and Stewart Granger. But what was unique about these films? And who were the directors behind them? This book presents four key filmmakers, each with his own talents and specialities. It traces their professional lives through the highs of the 1940s, when the popularity of Gainsborough films was at its peak, to the tougher decades that followed the genres decline. Featuring expert analysis of such films as The Man in Grey (1943), Madonna of the Seven Moons (1945) and The Upturned Glass (1947), alongside valuable historical context, the book constitutes the first extended examination of this group of directors. It combines critical acumen with readability, making it a valuable resource for students, lecturers and general readers alike.
Author: Denise Duhamel
File Type: pdf
When her smart phone keeps asking her to autocorrect her name to Denise Richards, Denise Duhamel begins a journey that takes on celebrity, sex, reproduction, and religion with her characteristic wit and insight. The poems in Scald engage feminism in two wayscommitting to and battling withvarious principles and beliefs. Duhamel wrestles with foremothers and visionaries Shulamith Firestone, Andrea Dworkin, and Mary Daly as well as with pop culture figures such as Helen Reddy, Cyndi Lauper, and Bikini Kill. In dialogue with artists and writers such as Catherine Opie, Susan Faludi, and Eve Ensler, Duhamel tries to understand our cultural moment. While Duhamels Scald can burn, she has more importantly taken on the role of the ancient Scandinavian Skald, one who pays tribute to heroic deeds. In Duhamels case, her heroes are also heroines. **