In psychology, the Asch conformity experiments or the Asch paradigm were a series of studies directed by Solomon Asch studying if and how individuals yielded to or defied a majority group and the effect of such influences on beliefs and opinions. Developed in the 1950s, the methodology remains in use by many researchers. Wiki - https://en.wikipedia.org/wiki/Asch_conformity_experiments ... https://www.youtube.com/watch?v=S8LE2xtxnB8

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