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How To Increase Your Productivity In Marketing
http://www.edwindearborn.com/contact/
Productivity. It’s the holy grail in today’s world. More widgets mean more revenue (at least in theory). If productivity isn’t increasing in your business, you are likely falling behind. Which is a place no business owner wants to be. In today’s marketing world, increasing productivity is rarely viewed as something marketing can assist with. That’s a false assumption. Here are 4 ways digital marketing will increase your productivity in business marketing.
Why is marketing productivity important? By definition, marketing productivity measures an agency’s ability to transform its resources into results, both for clients and for the agency itself. A well-oiled marketing machine completes projects faster, delivers results that delight clients, lands even larger clients, and continues to grow. Perhaps even more importantly, productive agencies instill a sense of excitement and pride in their employees. Employees become stakeholders in the agency’s success and are motivated to drive that success to new heights. Is it any wonder that even the most renowned names in marketing continue to search for strategies to improve productivity?
Strategy. The most successful marketing agencies have a clearly defined strategy, not just for their own business but for each client they represent. Is your marketing strategy clearly defined? Each employee must understand their role in supporting the organizational and client strategies.
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https://www.youtube.com/watch?v=SqNR87rGhXE
Productivity. It’s the holy grail in today’s world. More widgets mean more revenue (at least in theory). If productivity isn’t increasing in your business, you are likely falling behind. Which is a place no business owner wants to be. In today’s marketing world, increasing productivity is rarely viewed as something marketing can assist with. That’s a false assumption. Here are 4 ways digital marketing will increase your productivity in business marketing.
Why is marketing productivity important? By definition, marketing productivity measures an agency’s ability to transform its resources into results, both for clients and for the agency itself. A well-oiled marketing machine completes projects faster, delivers results that delight clients, lands even larger clients, and continues to grow. Perhaps even more importantly, productive agencies instill a sense of excitement and pride in their employees. Employees become stakeholders in the agency’s success and are motivated to drive that success to new heights. Is it any wonder that even the most renowned names in marketing continue to search for strategies to improve productivity?
Strategy. The most successful marketing agencies have a clearly defined strategy, not just for their own business but for each client they represent. Is your marketing strategy clearly defined? Each employee must understand their role in supporting the organizational and client strategies.
...
https://www.youtube.com/watch?v=SqNR87rGhXE
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The United States now faces this same dilemma: To what extent should the Constitution be violated to fight the coronavirus? Lockdowns, especially ones that apply to people who haven’t tested positive for the virus, are constitutionally questionable. The threat by the leaders of Newark, New Jersey, to prosecute residents who spread false information about the virus—if carried out—could violate the First Amendment. Some people in California have challenged the city of San Jose’s authority to force a gun shop to close, citing their right to arm themselves. Perhaps most alarming, the U.S. Department of Justice “has quietly asked Congress for the ability to ask chief judges to detain people indefinitely without trial during emergencies.”
In a recent survey of 3,000 Americans, the University of Chicago's Adam Chilton and three other law professors found bipartisan agreement that "now is the time to violate the Constitution," as they put it. The survey asked whether the respondents would support various constitutionally dubious policy responses to the epidemic.
Sizable majorities of both Democrats and Republicans favored confining people to their homes, detaining sick people in government facilities, banning U.S. citizens from entering the country, government takeovers of businesses, conscription of health care workers, suspension of religious services, and even criminalizing the spread of "misinformation" about the virus. "Even when we explicitly told half of our sample that the policies may violate the Constitution," Chilton et al. report, "the majority supported all eight of them," including the speech restrictions.
"After the threat has subsided," the law professors conclude, "Americans must recognize any constitutional violations for what they were, lest they become the new normal." By then, it may be too late.
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Let me help your brand expand! http://www.edwindearborn.com/contact/
Social Media Advertising 101 - Best Tips and Advantages
As your business embraces social marketing, your social media strategy will likely grow to include social media advertising. It can be scary to move from an organic social strategy to putting real money on the table, so it’s important to understand all the available options.
The major social networks offer advertising options—but not all will be a great fit for every marketer. When thinking about which social networks to use for advertising, look at which ones are performing well organically. Networks where your content naturally strikes a chord with fans are an obvious choice for your first social ad campaigns.
When choosing where to place your ads, it’s also helpful to know which networks are most popular among which types of users. For example, Pinterest has far more female than male users, and Snapchat has massive penetration in the younger audience segments.
Facebook ads
Facebook ads are designed to help you achieve one of three broad types of campaign objectives: awareness, consideration, or conversion.
Awareness objectives: Building brand awareness or increasing reach
Consideration objectives: Sending traffic to your website, increasing engagement, encouraging app installs or video views, lead generation, or encouraging people to communicate with you on Facebook Messenger
Conversion objectives: Creating online conversions, making catalog sales, or driving foot traffic to offline stores
Audience considerations: Facebook is popular across demographics and offers detailed targeting options, making it a great platform to get started with social media advertising.
Video ads
Facebook video ad options range from short mobile video ads up to 240-minute promoted videos designed to be watched on desktop. With so many options, it’s critical to have solid goals and understand who your target market is and where your video will reach them.
Facebook video ads can work well in conjunction with a TV ad campaign. Even if TV is not part of your marketing mix, video ads can be a great way of drawing people in with compelling visuals that highlight the best parts of your brand.
Social Media Advertising 101 - Best Tips and Advantages
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Strategy formulation refers to the process of choosing the most appropriate course of action for the realization of organizational goals and objectives and thereby achieving the organizational vision. The process of strategy formulation basically involves six main steps. Though these steps do not follow a rigid chronological order, however they are very rational and can be easily followed in this order.
Setting Organizations’ objectives - The key component of any strategy statement is to set the long-term objectives of the organization. It is known that strategy is generally a medium for realization of organizational objectives. Objectives stress the state of being there whereas Strategy stresses upon the process of reaching there. Strategy includes both the fixation of objectives as well the medium to be used to realize those objectives. Thus, strategy is a wider term which believes in the manner of deployment of resources so as to achieve the objectives.
While fixing the organizational objectives, it is essential that the factors which influence the selection of objectives must be analyzed before the selection of objectives. Once the objectives and the factors influencing strategic decisions have been determined, it is easy to take strategic decisions.
Setting Quantitative Targets - In this step, an organization must practically fix the quantitative target values for some of the organizational objectives. The idea behind this is to compare with long term customers, so as to evaluate the contribution that might be made by various product zones or operating departments.
Performance Analysis - Performance analysis includes discovering and analyzing the gap between the planned or desired performance. A critical evaluation of the organizations past performance, present condition and the desired future conditions must be done by the organization. This critical evaluation identifies the degree of gap that persists between the actual reality and the long-term aspirations of the organization. An attempt is made by the organization to estimate its probable future condition if the current trends persist.
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Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/
Looking for a CMO? https://virtualcmo.expert/
Aegon is a multinational life insurance, pensions, and asset management company headquartered in The Hague, Netherlands. As of December 31, 2017, Aegon companies employed approximately 28,318 people worldwide, serving millions of customers.
Aegon USA announced that all its various businesses will be grouped under a single brand name: Transamerica. Transamerica’s key businesses are life insurance, investments and retirement. The group includes companies whose history goes back over 100 years and whose products and services have become well known throughout the US. Aegon has major operations in the United States represented through World Financial Group and Transamerica.
The Productivity of WFG
World Financial Group, with operations in the United States and Canada, has over 54,000 agents offering insurance, annuities, mutual funds, retirement plans and managed accounts to individuals, with a focus on the middle and emerging affluent markets. In 2017, WFG paid more than $738 million in commissions to their representatives, which translates to over 400,000 families helped with their services and products.
WFG represent hundreds of insurance and financial services companies, some of which are listed on this link: http://worldfinancialgroup.com/learn-products-providers
Podcasts
Important Note: WealthWave is a financial services marketing company that represents the World Financial Group (WFG).
Three Reasons to Consider WealthWave (22 mins)- https://leadershipnow.simplecast.com/episodes/steve-siebold-three-reasons-to-consider
The Best Business for the 21st Century: Financial Services (67 mins) https://leadershipnow.simplecast.com/episodes/tom-mathews-steve-siebold-jd-phillips-736651cb
Amazon Book on WFG From Bestselling Author
Steve Siebold has been featured on The Today Show, Good Morning America, CNN World News, Fox Business Network, CBS News, and hundreds of others around the world. His books have been translated into six languages and sold over 1.2 million copies worldwide.
Steve Siebold spent 13-years behind the scenes of WFG, studying the inner-workings, its true purpose, and the leaders that drive it. Siebold conducted 107-interviews with field leaders, failed associates, employees, former employees, product providers, competitors, and industry critics and experts. Learn the facts in this book: https://www.amazon.com/Truth-About-World-Financial-Group/dp/0996516948
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After 14 years in Texas and being a partner in a successful accounting business, Lisa Bloomfield wanted to be closer to her sister, nieces and nephew.
Lisa has 20 years accounting & tax experience, and has a Masters Degree in Accountancy and has prepared taxes for most of her career, worked in municipal accounting for a decade and also holds licenses for financial services.
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A brief overview of how to enlighten and sell our customers on http://www.premiereleadsystems.com/ to help them generate more leads and customers from Facebook.
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Online Reputation Management Services Las Vegas Nevada
Call Edwin at 714-300-9566 or cllick https://premiereleadsystems.com/
There are a lot of misconceptions about online reputation management services. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others literally have no idea how it can impact business and sales.
Online reputation management is crucial to the success of your business. It is important to protect your business from negative feedback. Having bad reviews and rumors being spread about your business can put your success at great risk.
I’m going to explain the role of online reputation management in today’s business and media landscape. Companies of every size can benefit from having a clear outline of its main concepts.
What are people saying about you? Good online reputation management is not only about reacting well to what people say about you, your brand, or your products and services, but also about whether to react at all and, if so, when. Sometimes a reaction is not necessary, and sometimes a reaction that is too late can cost you millions.
Before any other consideration, it is important to remember that your business’s reputation is the most important asset you have. With the rise of social media and review sites like Yelp, you can either build a great online reputation or a negative one that keeps customers at bay. The major problem is that the Internet moves fast, and it really only takes a few missteps for your reputation to hit rock bottom just as quickly as it took for your competitor to achieve that coveted 5-star rating.
A proactive approach to the matter consists of monitoring your public reputation on a regular basis, and not just when you come to know about a specific event to deal with. How do you do this? The magic tools invented to solve this problem fall under the name of “social media monitoring.”
People are looking you up online & making decisions about you based on what they find. Every day, over one billion names are searched on Google and 77% of job recruiters are required to look potential employees up online during the hiring process. While you may not have looked yourself up, it's certain that someone else has - and they are making judgments about you based on what they find. 45% of people have found something in an online search that made them decide NOT to do business with someone.
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Online Reputation Management Services Las Vegas Nevada
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Social Media Marketing Agency Reviews
Lead generation is the launching pad for increasing sales. To survive in business, it requires that you attract develop enough business to thrive.
Premiere Lead Systems is a digital traffic company that will help you conquer the chaos of online lead generation. We build sustainable and profitable lead generation systems which feed your company with unique leads.
More Leads = More Sales
Founded by Edwin Dearborn and Jason Bond, together they both bring decades of experience, insights, and success in digital lead generation and social media advertising.
Highlights of our lead generation programs include:
We have generated tens of thousands of leads for our customers.
Edwin Dearborn, has been featured in Entrepreneur, Social Media Today, and was reported as a “marketing expert” by The Orange County Register. Moreover, he has authored two books, one of which was an Amazon bestseller.
Jason Bond, has developed hundreds of online initiatives and digital campaigns for companies from around the globe.
We have created millions of dollars in new revenue for our clients.
Below are some of the many advantages of hiring us for lead generation services:
U.S. based: Our company is located in Las Vegas, Nevada. Your designs and campaigns and not sent offshore. All work for our clients is done right here in the USA.
Over 30 years of combined experience: Whatever challenges you’re facing with lead generation, chances are we’ve faced those challenges before and addressed them successfully.
Category-specific experience in managing sales leads: Our lead generation agents cater to the specific needs of your industry or niche.
With many lead generation companies on the market, how do you know who to trust?
Premiere Lead Systems offers a unique client experience. We have honed our lead generation processes to deliver an unmatched level of efficiency, accountability and quality control in generating leads.
Accountability: Are you tired of spending money on lead generation consultants, but with no clear results? Get maximum transparency into the progress of lead generation program with our monthly reports and phone consults.
Customized solutions in lead generation and managing sales leads: Whether you need more sales leads, we will listen to your specific needs and design a customized lead generation program targeted on your unique objectives.
Are you ready to make your lead generation initiatives into your most successful ever?
Contact Premiere Lead Systems today for an outline of our programs and pricing. Let’s talk about how we can help you achieve better leads, leading to bigger sales.
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Video Retargeting Strategy | How To Retarget Website Visitors
A lot of small businesses are getting good results advertising on Facebook want to know if they can do something similar on YouTube with the Google Display Network. The answer, for the most part, is yes. (Remember that Google owns YouTube.) Businesses usually want to do both YouTube and Facebook ads.
Compared to Facebook, YouTube advertising has advantages. Facebook counts a video view after three seconds, whereas YouTube counts a video view after someone has watched for longer. With YouTube, a view counts after 30 seconds or the length of the video if it’s shorter (like a 15-second ad). That longer view time is a better measure of whether someone is engaged with the video.
Plus, YouTube is expanding the ways you can target viewers. With in-market audiences, you can target people who are in the market for a particular type of product. For instance, if you work in the skincare business, you can choose people whose search patterns indicate they’re in the market for skincare products or services.
With affinity audiences, you can target someone who’s into travel, food, or something else. And one of the best options is the ability to target someone based on their search behavior because YouTube is the number-two search engine (behind Google). Search behavior offers great insight.
YouTube Retargeting Options
When most people think about remarketing or retargeting, they think about reaching someone who has been to their site but didn’t convert by buying a product, downloading a guide, or taking another desired action. When you remarket to this audience on YouTube, you run an ad only to those users, remind them of your offerings, and try to get them back. You might even give them a discount or coupon.
Benefits
Improved ROI: Advertisers who use remarketing on YouTube have improved their return on investment (ROI) by showing video ads to people interested in their product or service.
Best practices
Make the most of your video remarketing lists by exploring these features:
Various ad formats: Build and target your remarketing campaign with video ads and other creative formats (text, image, and rich media ads on the Google Display Network).
Engage mobile customers: Use square and vertical videos to engage mobile customers on the YouTube app. Learn more
Detailed reports: Optimize your remarketing campaign based on performance metrics. For example, raise bids on specific topics or channels that generate the greatest ad response.
Ease of use: Easily
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