Pricing our art — especially at the beginning — can be a daunting task and while numerous factors have to be taken into consideration, there is one that doesn’t get talked about that much. The problem is though, it’s one of the most important ones!
Regardless whether you’re aiming to take your art directly to the market and sell on Etsy, SaatchiArt or on your website, or if you wish to go the longer path of getting a gallery to represent your work, a solid base price for your work is imperative.
Knowing does not equal doing, but feeling almost always leads to action. Because emotions are actions, physical states of our bodies (you can’t really feel sad while running a marathon) and while using facts to persuade someone may or may not be an efficient way of communication, if instead we use emotions, we have an incredibly higher chance of getting our point across. And who better to know the fine art of communicating emotions than us creatives?
Jasper Johns’ first show at the Castelli gallery was an enormous success for the artist and started off his career in an unprecedented way. But they exact method used by Leo Castelli (one of the biggest galleries to have ever walked the streets of New York) was remarkable and incredibly simple at the same time.
Rather than waiting for destiny, I am a fan of action, but the problem with a lot of us is, we are constantly searching for that one piece of information that will change our lives. Now, what if I shared with you today exactly that information? Would you be willing to really give it a try and see the transformative powers of finally having the right mental and physical tools to conquer your dreams?
Aristotle wrote: “It is the mark of an educated mind to be able to entertain a thought without accepting it.” While educated can mean many things, it is in essence meant as a tool (albeit a mental one). But while we can try to understand the issues of extremists without accepting them as our own beliefs, is having knowledge (or mental skill) really enough? Or is “knowing” without having had experienced what people with such ideologies believe and do just another misunderstanding of how the human condition really works?
I have struggled with this question for years. Not only with figuring out the value that I can provide to society, but the value I have for myself. But, even though you can find blueprints of how to build an atomic bomb online, answers to the question: “How do I fit in with society?” remained elusive, almost non-existent.
The problem wasn’t that no answers to this question were out there though, it was that I did not know where to look.
Be it as a person, a society, a business or a local community; art gives us the tools to express ourselves and to connect, create common identity and express our power. And if we see it as such, it gives us a much easier time understanding why the majority of people don’t collect art or just don’t give art the same importance in their lives as we do. They just don’t feel the need for it.
Yesterday I tried to break down the artist CV and all its features, but I just couldn’t stop feeling like I needed to address video too! So in today’s blog I would like to focus on video as a more informal, but incredibly powerful tool, to propagate your art and creative message.
Sooner or later some new technology is invented and becomes available to the masses, usually being either easier, quicker, cleaner, more efficient, cheaper than what we had before. And while I love the fact that I don’t have to learn typesetting or screen printing to be able to print 100 copies of a text document, each of these technological advances pushes up the baseline and definition of commodities in our society.
The kind of art we produce has an enormous effect on the end customer we attract; pretty flower paintings will attract people that like flowers.
But this does not translate directly; some of them are much fonder of pretty flowers and may be specific about which kind of flower is deemed pretty and which isn’t. And even when getting the type, colour, and other factors right, only a few of those people might actually want their pretty flowers to be presented via paintings (the more specific our work, the less of a target group we are aiming at effectively).