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6 Jan 2021 16:38:38 UTC
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What Is The Purpose of Branding?
Contact Edwin at http://www.edwindearborn.com/contact/

The purpose of branding to attract and retain attention.

Great branding easily helps your customers understand what you offer and how you’re different. But it’s not only a USP (unique selling proposition), it is the combination of all the ways you communicate what you stand for.

What is Branding?
Branding is all of the ways you establish an image of your company in your customers’ eyes.

By building a website that describes what you offer, designing ads that promote your goods and services, selecting specific corporate colors that will be associated with your company, creating a logo, and featuring it across all your social media accounts, you are branding your company. That is, you are shaping how and what people’s perceptions of your business are.

And what your customers say about your brand is the reality (not what you’d like them to think). It’s the impression that pops into their minds when they hear your business’ name. It’s based on a feeling they have that is based on their experiences they’ve had with you, good or bad.

First and foremost, a unique brand can have a huge impact on your business by giving you a competitive advantage over your rivals and helping you acquire and retain customers at a much lower cost.

To begin to understand what a brand is, you must first understand that your brand does not exist in your marketing department, your public relations team, or your CEO's office. A brand exists only in the minds of your customers. Simply put, a brand is the sum total of all the impressions a customer has, based on every interaction they have had with you, your company and your products. Each one of these interactions tells a story to your customers. If your customer believes that a product is new and innovative, then those attributes become part of your brand in that customer's mind. If your packaging is beautifully illustrated, then they may view your brand as sophisticated or elite. On the other hand, if your service is poor, customers might think you're stubborn or rude.
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https://www.youtube.com/watch?v=c4mv9kkHPB8
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