Buy my book today! http://bit.ly/bestbrandingbook Contact me: http://www.edwindearborn.com/contact/ Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/ LeBron James' next NBA chapter will be set on the West Coast. James will be playing for the Los Angeles Lakers on a four-year, $153.3 million contract. He will try to bring the storied franchise another championship. Everything to know about LeBron James joining the Lakers For the third time in his career, LeBron James is changing teams. Here's everything you need to know about his decision to join the Lakers. Lakers ticket prices soar on StubHub due to LBJ Lakers ticket prices on the secondary market soared in the wake of LeBron James' joining the franchise, with one person paying $188,781 on StubHub for four season tickets in the lower bowl. LeBron boosts Vegas odds of Lakers winning title The Lakers, with the addition of LeBron James, are suddenly top-tier contenders to win next season's NBA championship, according to Las Vegas sportsbooks. The announcement was made through his agency, Klutch Sports Group, which announced the deal as $154 million. ESPN's Brian Windhorst reported that the fourth year is a player option. It is the longest deal James has signed since inking a six-year contract with the Miami Heat in 2010. His previous three deals were three years or shorter. James leaves his hometown team as a free agent for the second time in his career. Four years ago, James had stated his intention to finish his career with the Cleveland Cavaliers. Whether the four-time MVP and 14-time All-Star does that or not, he certainly has left his mark on his city. James, 33, thanked his home area in an Instagram story. He wrote in text overlaying a photo from the Cavaliers' 2016 NBA title victory parade, "Thank you Northeast Ohio for an incredible 4 seasons. This will always be home." He delivered the first championship to the sports-obsessed city in 52 years and did so with storybook gusto, helping the Cavaliers become the first team in NBA Finals history to rally from a 3-1 series deficit to win it all. The team he took down, the Golden State Warriors, had the best regular-season record in league history, at 73-9. ... https://www.youtube.com/watch?v=wvdwOSvUoUU

Connect with me on LinkedIn: https://www.linkedin.com/in/edwindear... What is a Virtual CMO? - http://virtualcmo.expert/ It’s no secret that social media and internet marketing is here to stay and that its stake in the success or failure of a small business is growing larger everyday. If you’re looking to ramp up your own presence and quickly master the art of social media marketing for small business, follow these tips: Learn Management Software There’s an almost limitless supply of social media management apps and tools out there to choose from. Hootsuite and Buffer are good beginner apps that cover the vast majority of social accounts and are easy to navigate, while tools like Narrow.io and Twibble serve more specific functions. The right combination of tools will vary based on your organization’s needs and objectives. Once you choose a social media management software program, take the time to really learn the ins and outs of it. If you want to master social media marketing, you’ll want to use these to their fullest extent. Automate Everything You have better things to do than execute the same repetitive tasks over and over again. When it comes to effective small business social media marketing, automation is everything. Know Your Numbers If you don’t know your numbers, you don’t know your business.” And when it comes to social media marketing small, it’s well worth the investment to install the necessary analytical tools to boost the effectiveness of your campaigns. Don’t Be Afraid to Iterate The thing about social media marketing is that I can sit here and tell you what kinds of things to post – but I don’t actually know your audience. And unless you’ve been consistent about updating your profiles, chances are you don’t either. Be “Follow” Worthy Whether it’s on Twitter, Facebook, Instagram, Pinterest, Path, LinkedIn, Google+, or another network, no one can turn down 3 things: free stuff, being famous, and being right. Make your profile worth following on these social networks. Run weekly contests on Facebook, have a live Twitter debate using your own custom hashtag, or post the best picture from your top followers on your Instagram and Facebook feed each day for the digital world to see. Ask for Input Give your followers the chance to take digital stock in your brand. If you’re contemplating a new product or service, let your followers know and encourage them to help you decide. After all, they’re the ones you are creating the new product for. Become a Part of Something Bigger Than You As humans, helping others is something we’re naturally drawn towards; in fact, the average American currently donates around 2% of his or her income to charitable causes. If you’re looking to acquire ... https://www.youtube.com/watch?v=HQuvKgdPm3w

Contact Edwin at 714-300-9566 or https://premiereleadsystems.com/ You are not Grant Cardone or Gary Vaynerchuk. So here is some personal branding advice on how to build your own personal brand. If you aren't fully committed to building your personal brand yet, it's time to go all-in. I'm a huge advocate when it comes to personal branding -- it's how I built my first marketing agency. I leveraged my personal brand and bootstrapped its growth, allowing me to avoid taking out a business loan or giving up equity to an investor. To this day, I retain 100 percent ownership of every business I operate. When done right, you are able to establish yourself as an authority, create an authentic voice and attract business through transparency and expertise. I've discussed ways to build your personal brand in the past and mentioned some online personal branding tools that you can use -- and now I want to talk about effective strategies. I spoke with several entrepreneurs to come up with a list of a dozen ways you can elevate your personal brand in the upcoming year. Be Authentic: Be the true you; know yourself and resist the tendency to be too humble. Arrogance never works but confidence does. Be aspirational and set stretch goals for yourself. However, be sure you are promising what you can deliver and positioning yourself in a way that works for you. It’s fine if you aren’t yet a marketing expert; perhaps you are a resourceful, can-do learner and worker. If you aren’t always upbeat, share and merchandise the serious nature of your approach. For some (especially if you know your target) this will be a good fit. Where is there an opportunity for you to stand out and focus on these aspects? Ask others who know you well. Creating your personal brand shouldn’t be done all by yourself. When I teach young entrepreneurs the “art of the pitch,” I have them focus first on telling their story before they introduce the business pitch. Robyn Hatcher recently suggested that entrepreneurs develop an “intro-mercial.” This philosophy resonated with me. By being yourself, you'll invite opportunities for your audience to connect with you on a personal level. If you try to be someone other than your true self online, it won't last, and it will eventually ruin your brand altogether. Being honest helps build trust and credibility with your audience, which will lead to a loyal following who knows, likes and trusts you. Finally, being present is so important because if you're not engaging with your audience, then they'll have no reason to stick around. Continue building upon those relationships and you'll find that your loyal followers will soon become your raving fans. Please subscribe to my YouTube channel ... https://www.youtube.com/watch?v=3noptxc1P-I

Best Business Execution Strategy - Writing Down Your Goals Contact Edwin Dearborn at 714-300-9566 What is strategy execution? Strategy execution is a hot topic in management today. In fact, the Conference Board’s recent Survey of CEOs revealed that chief executives are so concerned about strategy execution that they rated it as both their number one and number two most challenging issue. For anyone who’s tried to execute strategy, this finding should come as no surprise: it’s estimated that more than 60% of strategies are not successfully implemented. When asked to define strategy execution, most managers respond with statements like, “It’s the successful implementation of a strategic plan” or “It’s getting your strategy done.” While these perspectives are certainly valid, they aren’t very helpful in terms of understanding what needs to be done to actually drive business results. Strategy execution as a system. The information presented in Execution is certainly useful, but the authors don’t fully explain how an organization can implement their three core processes to achieve strategy success. There have been significant advancements in this area since Execution was published in 2002. In 2008, Harvard Business School Professor Robert S. Kaplan and his Palladium Group colleague David P. Norton wrote The Execution Premium: Linking Strategy to Operations for Competitive Advantage. In it they present their management system, which houses six sequential stages intended to help organizations capture what they call an “execution premium”—a measurable increase in value derived from successful strategy execution. Strategy execution as a step-by-step process. Both of the models outlined above are important and anyone serious about the practice of strategy execution should be familiar with them, but they suffer from what might be called the “Goldilocks Problem.” The process view doesn’t contain enough detail to help managers construct the three processes within an organization (i.e., too cold). Conversely, the systems view contains so many sub steps that it can be overwhelming to managers (i.e., too hot). ... https://www.youtube.com/watch?v=grAQ07kA0x4