Adobe today unveiled its vision and strategy to make every experience shoppable by integrating Magento Commerce Cloud into Adobe Experience Cloud, enabling enterprise companies to create highly engaging, personalized shopping experiences. Integration with Adobe Experience Cloud’s content management, personalization, and analytics solutions provides an unrivaled offering for enterprises looking to deliver world-class commerce experiences. The company also unveiled a major update of the Magento platform to empower small and mid-market merchants to extend the lead in commerce innovation and agility. With rising customer expectations and increased competition, brands now compete on the quality of the customer experience they offer over a lifetime of customer engagement, both on and offline. Adobe’s vision for experience-driven commerce is to empower companies to unify end-to-end customer experiences from creation to commerce, driving loyalty and business growth. “Consumers expect every interaction with a brand to be contextual, intuitive and meaningful, but companies have struggled to consistently deliver personalized experiences across the myriad of touchpoints,” said Mark Lavelle, senior vice president of commerce, Adobe and former CEO of Magento. “The innovations we are bringing to market enable companies of all sizes and across industries to make every experience shoppable.” ... https://www.youtube.com/watch?v=9YLlItGmLTw

Have you ever pondered the resemblance between a ransomware attack and a natural disaster? Each can bring operations to a sudden halt, plunging businesses into chaos. But what if our approach to ransomware needs to be revised? In this thought-provoking episode of Tech Talks Daily, I engage with James Blake, Global Head of Cyber Resiliency Strategy at Cohesity, to explore the necessity of a paradigm shift in business perception and response to digital extortion threats. This episode is not merely an exploration of ransomware; it's a deep dive into rethinking our responses to these digital threats. James argues that ransomware should be regarded with the same seriousness as natural disasters, advocating for a holistic strategy beyond traditional IT security measures. Drawing from his extensive workshops with business leaders and CIOs, he emphasizes the importance of a unified approach between security and IT teams, the critical nature of the initial response to an attack, and the evolving landscape of cyber threats. The discussion also touches upon the changing perspectives within boardrooms about cybersecurity, the integration of security and IT for effective ransomware response, and Cohesity's innovative approach to data management that empowers businesses against cyberattacks. This episode is a must-listen for anyone interested in cybersecurity, offering a fresh outlook on how companies can navigate the tumultuous waters of ransomware threats. As we navigate the complexities of the digital age, the strategies for defending against and recovering from cyber threats must evolve. The insights provided by James Blake not only illuminate the path forward but also challenge us to rethink our approach to cybersecurity. With ransomware likened to a natural disaster in its potential to disrupt business operations, it's clear that a new mindset is required—one that prioritizes resilience, preparation, and the integration of technology with strategic planning. ... https://www.youtube.com/watch?v=fJ4f4FQPq4E