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26 Jun 2019 16:54:56 UTC
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478: The Rise Of The Mobile Virtual Network Operator (MVNO)
According to Microsoft, an incredible 97% of consumers will leave a brand based on a negative customer experience. Meanwhile, a recent study by Marketforce revealed that 66% of customers would switch mobile carriers to get better value for their price. Equally, 33% will change wireless carrier to get more flexible plans to fit their needs.
Welcome to the digital world where the personalization of everything is the new currency. If a brand fails to listen to its customers or remove frustrating friction points from archaic processes, loyalty will be sacrificed with immediate effect.
A criminally overused phrase is disrupted or be disrupted. But, lowering costs and increasing flexibility is an approach that many young startups are using against sluggish retail giants. The modern-day equivalent of the David vs. Goliath tale is becoming all too familiar agility becomes the new weapon of choice.
Step forward Mint SIM, the sister brand of Ultra Mobile that is on a mission to democratize communication for all and has its sights set on disrupting traditional wireless models. Mint SIM’s business model focusses on low cost and flexibility to pay for what you need, and not what you don’t need.
"We live in a world where digitally savvy and agile brands like Dollar Shave Club and Casper have completely disrupted traditional business models. We built Mint SIM on similar principles and hope to become the agent of change in the category." Aron North, SVP of Marketing & Creative at Mint SIM.
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https://www.youtube.com/watch?v=M9p1yYm2wUI
Welcome to the digital world where the personalization of everything is the new currency. If a brand fails to listen to its customers or remove frustrating friction points from archaic processes, loyalty will be sacrificed with immediate effect.
A criminally overused phrase is disrupted or be disrupted. But, lowering costs and increasing flexibility is an approach that many young startups are using against sluggish retail giants. The modern-day equivalent of the David vs. Goliath tale is becoming all too familiar agility becomes the new weapon of choice.
Step forward Mint SIM, the sister brand of Ultra Mobile that is on a mission to democratize communication for all and has its sights set on disrupting traditional wireless models. Mint SIM’s business model focusses on low cost and flexibility to pay for what you need, and not what you don’t need.
"We live in a world where digitally savvy and agile brands like Dollar Shave Club and Casper have completely disrupted traditional business models. We built Mint SIM on similar principles and hope to become the agent of change in the category." Aron North, SVP of Marketing & Creative at Mint SIM.
...
https://www.youtube.com/watch?v=M9p1yYm2wUI
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