"Natural Capitalism"
Amory Lovins
Cofounder, Chairman and Chief Scientist, Rocky Mountain Institute
Conversations host Harry Kreisler welcomes Amory Lovins for a discussion of Natural Capitalism ( http://www.natcap.org/ ). Lovins explains the origins and mission of Rocky Mountain Institute ( http://www.rmi.org/ ) and analyzes the opportunities and benefits of using the profit motive to redesign the relationship between the environment and capitalism. Drawing on his thirty year career as an innovator/consultant/scientist,he analyzes the mechanisms by which ideas can impact business practice and government policy with the goal of sustaining the environment.
http://globetrotter.berkeley.edu/iis/Kreisler.html
http://globetrotter.berkeley.edu/conversations/
Recorded 28 October 2008