693: How Confiant Protects Publishers' and Platforms' Reputations
Criminals are hijacking programmatic advertising and giving publishers a bad name. Confiant protects publishers' and platforms' reputations, revenue, and resources with always-on anti-malware software that provides protection for desktop, mobile, and video ads.
I wanted to learn more about their sole focus of helping advertising platforms and publishers rid the world of malware and how this focus enables them to evolve quickly and meet their clients' needs for defeating the bad actors trying to undermine the industry.
Programmatic technologies make it easy for criminals to use businesses to infect millions of consumers. But where do they begin to protect their reputation and revenue with anti-malware software that keeps them ahead of the bad guys?
Confiant, CEO and founder, LD Mangin is also a startup veteran that has worked on five and founded two. I invited him onto my daily tech podcast to learn more about how he is working to stop the scourge of fraudulent programmatic ads that are disrupting the market.
Blockdaemon is a blockchain deployment facilitator. What Heroku does for the cloud, they do for blockchain networks: easy one-click deployment, management, and supervision of nodes, no matter in what configuration.
Their solution is fully portable, allowing you to switch networks and chains with the click of a button, so you don't have to worry about picking the perfect network configuration from day one. The company also supports the blockchain developer ecosystem with best-of-breed dev-ops advise.
Konstantin Richter, CEO/Founder, Blockdaemon, joins me on the Tech Talks Daily podcast. Konstantin shares his background as a software developer, and how he came to enter the world of crypto/blockchain. We discuss the origins of Blockdaemon and how the company has evolved over the past three years.
Other topics up for discussion is the institutional adoption of DLT. The pros and cons of institutions entering the sector and how we can bring institutions into crypto the right way. Finally, why nodes are important scaling up blockchain networks and democratizing the control of nodes in a network.
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https://www.youtube.com/watch?v=f2YsyB5mG60
SparkFund powers organizations by providing access to the latest energy technology in a new and better way - through a simple monthly subscription model backed by a no-risk guarantee.
The company partners with contractors, ESCOs, manufacturers, utilities, and energy retailers to deliver the Sparkfund technology subscription transforming how businesses implement energy technology. SparkFund also seeks to create positive change for the world by deploying solutions that make good business sense and are good for the planet.
An energy technology subscription company focused on procuring, managing and optimizing energy technology for commercial spaces sounds incredibly intriguing, doesn’t it? It was fascinating to hear how SparkFund believes upgrades shouldn’t be complicated or require spending lots of money upfront. And that is why their goal is to change the way energy technology is accessed.
After hearing how they were helping organizations by providing access to the latest energy technology in a new and better way—through a simple monthly subscription model, I felt compelled to learn more. On today' daily tech podcast, I speak with Pier LaFarge Co-Founder and CEO of SparkFund.
Pier is an experienced entrepreneur and changemaker. At ICF International, he co-founded a new ICF service offering focused on energy efficiency finance strategy.
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https://www.youtube.com/watch?v=1pUvkn5HkYM
Regular listeners will remember my interview with Joseph Goldberg from Tobii Pro where we discussed how their eye tracking technology makes it possible to know exactly where someone is looking which is an incredibly powerful tool for gaining unique and objective insight into human behavior.
While this information can be used in a wide breadth of study fields, some of the main applications are found within the study of consumer behavior, acquired skillsets, situational awareness, and medical conditions such as Alzheimer's, dementia, and autism.
However, I recently came across a fascinating report that highlighted how Tobii Pro's eye-tracking technology also helps identify what makes an effective broadcast TV commercial in a world full of mobile devices and other distractions.
Tobii Pro's eye tracked participants in their actual homes as they watched TV between 2016 to 2018. Eye tracking provides unique, scientific insights on the elements of a TV commercial that grabbed or dropped viewers’ attention.
Tobii Pro identified the best points to air a commercial and ideal length as well as gender and age differences in attention span. Some of the findings go against traditional thinking on what makes an effective commercial. It’s a treasure trove of data that’s super-relevant to ad agencies, ad buyers, brands, TV networks and listeners to my daily tech podcast that showcases the continued relevance of television as an advertising medium. I invited Mike Bartels, Senior Research Director at Tobii Pro Insight onto my podcast to find out more about the study.
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https://www.youtube.com/watch?v=bzN9j7QpvQ4
Amazon’s Alexa business is projected to be worth $10 billion by 2020. Yet, with so many businesses rushing to adopt voice apps to keep up with the trend, many are missing the mark with brand voice.
Tara Kelly, CEO of SPLICE Software, refers to this rapid (but flawed) adoption as “blood in the streets.” Instead of crafting an Alexa skill to match the brand voice of the company, businesses are leaving it in the hands of the bot, creating a disconnect between the brand and the customer.
On today's daily tech podcast, Tara shares her insights on how to implement an on-brand voice and messaging within voice-apps, to avoid further “bloodshed.”
I also learn a little more about SynthIA™, the intelligent audio system powering SPLICE Software's solutions for Voice.
SynthIA is SPLICE’s intelligent audio system, providing for the creation, storage, and workflow management of synthesized and pre-recorded audio files. SynthIA leverages artificial intelligence and voice naturalization to enable omni-channel deployment of customized speech on both a scheduled and on-demand basis.
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https://www.youtube.com/watch?v=r_d4rRnyDg0
Have you ever looked up Drake, tried to go to drake.com, and realized that it has nothing to do with the artist? You'll have to go to drakeofficial.com to find his information, as even the world's most prominent artists don't always own their ".com" site. DotMusic Limited is announcing that the global music community has prevailed in finding a solution to this problem, as ICANN has awarded them the rights to the .MUSIC top-level domain name extension and will move to contracting soon. For the first time in Internet history, members of the global music community will be able to register their own www.yourname.music web address.
"This is a new digital era for the global music community," said DotMusic founder and CEO Constantine Roussos. "For the first time in Internet history, music community members will be able to register their own exclusive, verified, and trusted .MUSIC domain name."
I wanted to learn more about the inspirational story behind .MUSIC that involved beating global companies, Google and Amazon, leading domain registries, Donuts, Radix and MMX, and other interested groups. Constantine Roussos joins me on my daily tech podcast to share his story.
Constantine Roussos is a Greek-Cypriot entrepreneur, musician, songwriter, engineer, and producer. Constantine has engineered and produced albums by artists and bands that include A Family of Snail, Katie Quinlan, Some Change from US, A Pigeon's Rhythm and many others.
Constantine publicly spearheaded the .MUSIC global music community-led initiative in 2008 to provide the global music community with a verified, trusted and secure .MUSIC domain name extension to create a safe haven for legal music consumption, connection, and engagement. Today, the .MUSIC Initiative is supported by music organizations with members who represent over 95% of global music consumed.
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https://www.youtube.com/watch?v=1YsBRP-7WTs
Women make up 64% of the 40 lowest paying jobs in the US despite being less than 50% of the overall workforce. Additionally, the pandemic pushed women's labor force participation rate to 1993 levels, and the US lost 11 years of progress toward parity throughout the pandemic.
Katica Roy is a Gender Economist and CEO of Pipeline, a technology platform that uses AI to weed out unconscious bias and help companies create gender equity in the workplace by analyzing employee hiring, pay, performance, potential, and promotion data. Katica joins me on Tech Talks Daily to share story.
We discuss how a recession might disproportionately impact women as they are typically the first to lose their jobs during a recession and the last to gain them back. Katica also shares how Pipeline found through its implementations that men receive promotions at a 21% greater rate than women, and the promotion gap doubles for Black women (men are promoted at a rate of 42% greater than Black women).
I learn more about the steps companies can take to change inequitable systems in the workplace, including embedding equity into the employee lifecycle and creating workplace cultures that facilitate authenticity without retaliation. But also how Pipeline is using technology to help make the process easier.
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https://www.youtube.com/watch?v=t_-cXuAIqgE
Woodrow Levin was playing fantasy football with the CEO of Draft Kings when one of his players got hurt, causing him to lose a bet. What started as a joke about buying insurance for players quickly spiraled into "what if I can offer insurance/extended warranties on all online products?" It was on this premise that Extend, an extended warranty company that works with online retailers responsible for over $11B gross annual sales, was founded.
The company has since raised $16M in VC funding. Extended warranties have become a big business with more than $45B a year in plans sold. Only the top 1% of merchants (Amazon, Costco, and BestBuy) offer extended warranty, leaving a massive portion of the market unable to offer their customers protection plans.
By leveraging machine-learning technology and a network of top-rated insurance companies that cater to merchants of all sizes, Extend now offers a solution to the rest of the market to drive incremental bottom-line net income. But also increase overall purchase conversions, and create loyal customers with a digitally native customer experience.
However, I felt compelled to find out more about the story behind Woody's tech journey and how serendipity is just as important as technology.
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https://www.youtube.com/watch?v=zfEAbGV2ggw
Shawn Vo is the CTO and co-founder of Axle, the all-in-one financial platform for modern freight brokers. Back in May, they completed a $10 million Series A round of funding led by Crosslink Capital. This financing follows a record year for Axle, during which volume grew 850% on their payments and financing platform. A graduate of the University of Virginia, Shawn spent seven years in financial technology, building software for fast-growing startups and consulting for the top 20 largest banks before starting Axle with his longtime business partner and friend, Bharath Krishnamoorthy. He is also member of the Forbes Technology Council, as well as an angel investor in fintech and developer tools.
We discuss the importance of digital transformation initiatives, integrations and personalization in freight brokers' tech stacks. I also learn how moving toward open platform tools will benefit brokers so they can continue to build a tech stack that's personalized specifically for their back-end, data-driven processes.
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https://www.youtube.com/watch?v=mz9eocpAW4o
In this episode of Tech Talks Daily, I am joined by William Reeve, a serial tech entrepreneur with an extensive track record of founding and chairing successful high-growth tech businesses. William shares his insights on why the rental sector has been overlooked by the tech industry for so long, despite impacting a significant percentage of homes in the UK.
As CEO of Goodlord, a RentTech company, William discusses how he is using technology to revolutionize the rental experience for agents, landlords, and tenants. We explore the challenges faced by the lettings industry and the role that RentTech can play in addressing these issues.
Join us as we discuss the potential of RentTech to reshape the world of renting and establish itself as a major player in the tech industry. Learn why the lettings industry desperately needs tech reform and how Goodlord is leading the charge to bring much-needed innovation to this important sector.
William has extensive experience founding companies such as Fletcher Research (sold to Forrester Research), LOVEFILM (sold to Amazon), and Secret Escapes. He has also served as NED and/or Chair of various high-growth tech businesses, including Graze (sold to Carlyle), Nutmeg (sold to JP Morgan), True Knowledge (sold to Amazon), Media Ingenuity, and Zoopla.
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https://www.youtube.com/watch?v=ZMeqzsGSnow