Author: Jamie Bartlett File Type: mobi Beyond the familiar online world that most of us inhabit ae a world of Google, Hotmail, Facebook and Amazon ae lies a vast and often hidden network of sites, communities and cultures where freedom is pushed to its limits, and where people can be anyone, or do anything, they want. A world that is as creative and complex as it is dangerous and disturbing. A world that is much closer than you think.The dark net is an underworld that stretches from popular social media sites to the most secretive corners of the encrypted web. It is a world that frequently appears in newspaper headlines, but one that is little understood, and rarely explored. The Dark Net is a revelatory examination of the internet today, and of its most innovative and dangerous subcultures trolls and pornographers, drug dealers and hackers, political extremists and computer scientists, Bitcoin programmers and self-harmers, libertarians and vigilantes. Based on extensive first-hand experience, exclusive interviews and shocking documentary evidence, The Dark Net offers a startling glimpse of human nature under the conditions of freedom and anonymity, and shines a light on an enigmatic and ever-changing world.

Author: Duncan Brown File Type: pdf Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision making. It shows that key decision makers in all major markets operate within communities of influencers- because major decisions are too complex and risky to taken in isolation. The ecosystems this creates are full of these critically important people, whose impact on purchasing decisions is both pivotal and misunderstood. This new book demonstrates that- As mass media impact wanes so the role of influencers grows - marketers need to know why and how to use this knowledge The impact of blogs, wikis and other social media is that they enable new influencers to emerge, and disperse traditional sources of influence. Large and small businesses worldwide pour billions of pounds each year into influencing what they think are their influencers. This book shows you that most of that money is being spent on the wrong people, leaving the real influencers all too often untouched. Influencers do not do the buying, are not obvious, cannot be bought, and start off neutral - which is why their potential to affect sales is so great Influencers are not all equal - they can be assessed, ranked and prioritised to be used effectively Influencers can be influenced the question is how to get to them to generate market awareness, leads and address sales barriersInfluencer marketing is closely related to the relentless rise and success of word of mouth (WOM) and relationship marketing, and is now established as one of the armoury of new techniques professionals must use. For all those involved in marketing and sales this book will be an essential analysis of how to identify who has influence, how they apply it, and how you can turn it to your advantage. Influencer Marketing is one of the first books to give an overview of one of the most important and fastest growing marketing techniques to have emerged in the last ten years.

Author: David Kilcullen File Type: pdf 2014 has the potential to go down as a crucial year in modern world history. A resurgent and bellicose Russia took over Crimea and fueled a civil war in Eastern Ukraine. Post-Saddam Iraq, in many respects a creature of the United States because of the war that began in 2003, lost a third ofits territory to an army of hyper-violent millennialists. The peace process in Israel seemed to completely collapse. Finally, after coalescing in Syria as a territorial entity, the Islamic State swept into northern Iraq and through northeastern Syria, attracting legions of recruits from Europe andthe Middle East. In short, the post-Cold War security order that the US had constructed after 1991 seemed to be coming apart at the seams. David Kilcullen was one of the architects of Americas strategy in the late phases of the second Gulf War, and also spent time in Afghanistan and other hotspots. In Blood Year, he provides a wide-angle view of the current situation in the Middle East and analyzes how America and the West ended up insuch dire circumstances. Whereas in 2008 it appeared that the U.S. might pull a modest stalemate from the jaws of defeat in Iraq, six years later the situation had reversed. After America pulled out of Iraq completely in 2011, the Shiite president cut Sunnis out of the power structure and allowedIranian influence to grow. And from the debris of Assads Syria arose an extremist Sunni organization even more radical than Al Qaeda. Unlike Al Qaeda, ISIS was intent on establishing its own state, and within a remarkably short time they did. Interestingly, Kilcullen highlights how embitteredformer Iraqi Baathist military officers were key contributors to ISISs military successes. Kilcullen lays much of the blame on Bushs initial decision to invade Iraq (which had negative secondary effects in Afghanistan), but also takes Obama to task for simply withdrawing and adopting a leading from behind strategy. As events have proven, Kilcullen contends, withdrawal was afundamentally misguided plan. The U.S. had uncorked the genie, and it had a responsibility to at least attempt to keep it under control. Instead, the U.S. is at a point where administration officials state that the losses of Ramadi and Palmyra are manageable setbacks. Kilcullen argues that the U.S.needs to re-engage in the region, whether it wants to or not, because it is largely responsible for the situation that is now unfolding. Blood Year is an essential read for anyone interested in understanding not only why the region that the U.S. invaded a dozen years ago has collapsed into utterchaos, but also what it can do to alleviate the grim situation.

Author: Raymond Carver File Type: epub More than sixty stories, poems, and essays are included in this wide-ranging collection by the extravagantly versatile Raymond Carver. Two of the storieslater revised for What We Talk About When We Talk About Loveare particularly notable in that between the first and the final versions, we see clearly the astounding process of Carvers literary development.From the Trade Paperback edition.