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Digital Consumer Behavior | The Race to Keep Up with Customer Expectations
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While the way consumers go about buying has in some ways been simplified by digital marketing (i.e., fewer steps, purchasing power at the click of a button), the ways they interact with and reach businesses has multiplied. And, while competition has increased significantly among businesses, there has never been more opportunity for growth and success.
Why You Have to Adapt
Over the past decade, digital marketing practices have unlocked avenue after avenue for revenue, growth, and business exposure online, and it's no surprise why.
In just the past few years, mobile searches have exceeded desktop searches. Now, Google factors mobile-friendliness into its algorithm. 77% of customers read online reviews before making a purchase, 3 million advertisers now use Facebook to reach their customers, 93% of purchases made by online shoppers are influenced by social media, online sales from cyber Monday topped $3 million in 2015-the list goes on.
What all of these figures show is that as consumer behavior has changed, so has the business model. As your competition accounts for that and works their marketing budget around digital efforts, so should you.
Who Has to Adapt
Every business and/or brand can and should adapt to the growing necessity of digital marketing, firstly because it offers multiple opportunities for advancement, secondly because your audience will benefit from an online presence.
What many people fail to realize is that anyone can enter the realm of digital marketing and find significant success. Brick-and-mortar businesses, mom and pop shops, and other traditional businesses often express hesitancy towards digital marketing, and it makes sense. How can one little shop out-do a huge corporation? How can a small brand compete with larger brands with much bigger budgets?
Contrary to how it may seem, there are ways that small businesses can not only leave their footprint online, but meet their audience/clientele where they're at. Yes, digital marketing encompasses vast arrays of strategies and practices, and some of them are perfect for the small business owner.
Local SEO, for example, is one of the most important factors for such businesses. 59% of users use Google every month to find reputable businesses that are nearby. By putting your business out there, you make yourself available to those customers.
...
https://www.youtube.com/watch?v=KpxiF4HfQRg
Contact me: http://www.edwindearborn.com/contact/
Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/
While the way consumers go about buying has in some ways been simplified by digital marketing (i.e., fewer steps, purchasing power at the click of a button), the ways they interact with and reach businesses has multiplied. And, while competition has increased significantly among businesses, there has never been more opportunity for growth and success.
Why You Have to Adapt
Over the past decade, digital marketing practices have unlocked avenue after avenue for revenue, growth, and business exposure online, and it's no surprise why.
In just the past few years, mobile searches have exceeded desktop searches. Now, Google factors mobile-friendliness into its algorithm. 77% of customers read online reviews before making a purchase, 3 million advertisers now use Facebook to reach their customers, 93% of purchases made by online shoppers are influenced by social media, online sales from cyber Monday topped $3 million in 2015-the list goes on.
What all of these figures show is that as consumer behavior has changed, so has the business model. As your competition accounts for that and works their marketing budget around digital efforts, so should you.
Who Has to Adapt
Every business and/or brand can and should adapt to the growing necessity of digital marketing, firstly because it offers multiple opportunities for advancement, secondly because your audience will benefit from an online presence.
What many people fail to realize is that anyone can enter the realm of digital marketing and find significant success. Brick-and-mortar businesses, mom and pop shops, and other traditional businesses often express hesitancy towards digital marketing, and it makes sense. How can one little shop out-do a huge corporation? How can a small brand compete with larger brands with much bigger budgets?
Contrary to how it may seem, there are ways that small businesses can not only leave their footprint online, but meet their audience/clientele where they're at. Yes, digital marketing encompasses vast arrays of strategies and practices, and some of them are perfect for the small business owner.
Local SEO, for example, is one of the most important factors for such businesses. 59% of users use Google every month to find reputable businesses that are nearby. By putting your business out there, you make yourself available to those customers.
...
https://www.youtube.com/watch?v=KpxiF4HfQRg
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There are three types of individuals who are in entrepreneurship business. A select few think Big, some think Big enough, and some think small. Here’s a simplification of the three types of business people (and clients) which I have met over my 35 years in business.
1. Achievement Junkies
They are never satisfied, regardless of their success. They are always growing their opportunities by recruiting, building happy and competent teams, as well as leveraging BIG THINK promotion. They resent accountants and spouses telling them to “save money.” To them, money is an energy which grows their dreams, not something to save or economize for fear of risk. They manage by systems and by placing competent team members in the right spots to help them accomplish their goals and objectives. They live for high risk and big stakes and more than often, they succeed. They drink a lot of coffee and/or are fitness types. This is 3 percent of the business people I meet.
2. Seekers of Leisure
They are relatively successful and prosperous. But, they do not want to work too hard, as this takes away from their free time for family or leisure. They have people doing the work for them in some or many regards. But, they will purposely slow down any marketing, progress, and expansion if it means fully or partially dragging them back into the business, as this means less free time for themselves. They dream of loafing, traveling, and retirement as their highest ambition. They tend to be overweight or out of shape. This is 23% of the people I meet in business.
3. Masters of Doing
Their mindset and subsequent op basis: “I must do it all myself”. They refuse to hand off his work to others, consciously or unconsciously. They insist on doing the work themselves. They are quite adverse to any risk. They are typically overworked and underpaid. They complain about not being able to find good help. They tend to suffer from stress related health issues or lack of good rest. This is 75% of the people I meet in business.
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Netflix and Chill Alternatives: YouTube & Learn
Time is finite. Social media and Netflix can all too easily swallow our precious hours. So why not put them to better use on YouTube? Beyond the music, virals and gaming videos, YouTube has many great channels that can teach anyone practically anything.
Here are the sharpest brains. Press play and become smarter!
YouTube CEO Susan Wojcicki announced today that YouTube will be investing $20 million in YouTube Learning, an initiative the platform launched in July to supply grants and promotion to creators and organizations making education-focused content on YouTube.
Wojcicki said in the last of her quarterly updates for this year that part of the $20 million will be put into a ‘Learning Fund’ to “support creators who want to build multi-session learning content for YouTube.” In action, “multi-session learning content” could look like the content produced by Hank and John Green’s Crash Course, which over the past six years has produced more than 1,000 educational videos on a myriad of subjects.
Wojcicki also announced that YouTube has launched a channel called Learning. The channel contains playlists of curated educational content from dozens of creators, including mini lessons about things like food science and whether an asteroid could destroy the Earth, full free courses in technology and digital skills from educational platform OpenClassrooms, and informational videos about various careers from partners like Goodwill.
“Learning is one of the best parts of YouTube,” Wojcicki said. “We’re committed to empowering both the creators who want to share their knowledge with the world and the users who come to our platform to learn–from home improvements to the basics of physics to grammar lessons.”
Wojcicki previously noted that YouTube viewers watch more than one billion learning-related videos everyday.
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Systems and Processes In Business: Is Your Small Business Process Antiquated?
Systems and processes are the essential building blocks of our companies. Every facet of your business—on the shop floor, in the warehouse or in the office—is part of a system that can be managed or improved by applying correct principles.
A business system is designed to connect all of an organization’s intricate parts and interrelated steps to work together for the achievement of the business strategy.
What’s a small business system?
A system is an group or combination of things or parts forming a complex or unitary whole.
What’s a process?
Processes are all the related activities (parts) inside the system that work together to make it function. For a mass transit system, there’s a process for ticket sales, equipment maintenance process, vehicle and track repair process, a safety process and so on.
Additionally, processes are a smaller part of the larger system. It’s important that processes are effective at what they do so that the system can run efficiently.
Processes are the sequence of activities intended to produce a particular result. Processes span organizational boundaries, linking together people, information flows, and other resources to create and deliver value to your customers.
Your company has systems and processes.
A system is the methodical way that you provide specific goods or services to customers. Your system is the “what.” As in, what value do you provide the customer?
Likewise, your processes are the “how.” How do all the activities inside your company work together to provide that value?
Your systems and processes are the essential building blocks of your company. Every facet of your business–on the shop floor, in the warehouse, or in the office–is part of a system that can be managed or improved by applying correct principles.
Creating effective business systems often unifies the problem solving and decision making of the organization. Many common tools and methodologies are universally taught and expected to be utilized by all levels. Several key management structures, such as a full-time Performance Excellence office or systematic maturity assessments, are made a permanent part of the infrastructure. The business system also encompasses how we lead our people and connect them to the operational strategy.
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The BEST Content Marketing Strategy for Small Business and Startups
The Purpose of your content marketing strategy should be to help your brand “go the extra mile” in serving your clientele and communities.
The expression, “go the extra mile” is defined as To go beyond what is necessary or expected in order to please someone, achieve something, or get something done correctly.
The origins of this expression can be traced back to the New Testament (Matthew 5:41), “And whosoever shall compel thee to go a mile, go with him twice.”
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Why Is Content Marketing Important?
Have you ever heard the phrase, “content is king”? Though content marketing used to just be a way to set yourself apart from your competitors, it has now become a necessity for any modern brand. Content marketing is at the heart of most successful digital marketing campaigns. Behind every great brand is a wealth of valuable and relevant content that really connects with the company’s audience. But you may still be wondering, why is content marketing important?
Improve brand reputation by building trust through content marketing.
One of the greatest benefits that really shows the importance of content marketing is the reputation building qualities of great content. In today’s busy digital marketplace, it’s vital that businesses work to build trust with their leads and customers. Building trust can help your business establish a positive brand reputation.
Creating custom content is a great way to get to know your leads and customers while building good will.
Great content can help you build trust with your leads and customers. When consumers read your content, they start to develop an opinion of your brand. If the content that they find is engaging, educational, and valuable, then they will start to think the same things about your business. The more value you can provide with your content, the easier it will be to build trust with your target audience.
In addition, when your leads and customers start to see that you are consistently publishing content across platforms, they may come to see you as a leader in the industry. Publishing content through third-party publications or sharing your content with influencers can also help you further build trust within your target market.
Content marketing helps to improve conversions because it allows you to connect with and educate your leads and customers. Not only are you working to build trust and relationships, but you are also encourage conversions by giving consumers the information they need to make an educated purchasing decision.
To optimize your content for conversions, be sure to include a clear call-to-action. Your CTA tells the reader what they need to do next, guiding them to the next step in the conversion process. Whether converting means making a purchase, getting more information, or contacting your sales team, it’s important to make it clear to the reader within the content what you want them to do next.
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Lead Conversion to Opportunity | How To Get More Customers
Contact Edwin at 714-300-9566 or click https://premiereleadsystems.com/contact/
I have been helping real estate professionals, doctors, and insurance and investment brokers in generating more leads from Facebook and YouTube, as well as through email.
If you are looking to generating more new customers, opportunities, and even patients for your practice, contact me on how I can help you in generating more leads, opportunities and customers.
Converting a lead will create and automatically link sales opportunities, contacts, and organizations for you. You can't convert a contact to a lead, so be sure to always start with a lead record when following your sales process.
Leads are all about capturing as early as possible the potential or interest with a prospect, sometimes long before we can talk of a real opportunity. Some leads can be qualified very quickly but other leads might need months, sometimes years of nurturing before a sales team can actively start pursuing a won deal. No matter how long it takes for a lead to be ready to be pursued, at some point they need to be converted from a lead to an open opportunity.
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Organizational Systems In Business | Processes In Business
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What is a System?
Very simply, a system is a collection of parts (or subsystems) integrated to accomplish an overall goal (a system of people is an organization). Systems have input, processes, outputs and outcomes, with ongoing feedback among these various parts. If one part of the system is removed, the nature of the system is changed.
Systems range from very simple to very complex. There are numerous types of systems. For example, there are biological systems (the heart, etc.), mechanical systems (thermostat, etc.), human/mechanical systems (riding a bicycle, etc.), ecological systems (predator/prey, etc.), and social systems (groups, supply and demand, friendship, etc.).
Complex systems, such as social systems, are comprised of numerous subsystems, as well. These subsystems are arranged in hierarchies, and integrated to accomplish the overall goal of the overall system. Each subsystem has its own boundaries of sorts, and includes various inputs, processes, outputs and outcomes geared to accomplish an overall goal for the subsystem.
A pile of sand is not a system. If one removes a sand particle, you've still got a pile of sand. However, a functioning car is a system. Remove the carburetor and you've no longer got a working car.
Different management consultants and academics describe organizational systems using a wide variety of classifications, but most definitions refer to the structure a business uses to organize its functions and assign responsibilities to employees. Organizational systems can become increasingly complex at large corporations, but small-business owners use several common organizational models to run their companies, refining them as they grow.
As entrepreneurs start companies, they often rely on a loose organizational structure, taking overall responsibility for most areas, but assigning different employees to different functions. For example, the owner of a landscaping company might make all of the decisions for a business but assign one employee to help with marketing, another to manage the employees and another to bid jobs and oversee the work. Employees in a flat organizational structure often do not have a manager or supervisor other than the owner of the company. This is known as a flat organizational system because there are no layers of management.
Hierarchical Structure
As companies grow, there is often too much work for an owner to do by himself. At this point, the owner starts appointing managers and creating a hierarchy, or totem pole. Using our landscaping company with the flat organizational structure as an example, the person in charge of marketing might become responsible for creating and managing the department’s bu
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When you need more clientele, you need more than a person that can build a website. You want an experienced business professional who knows how to render results, namely: new clientele and higher profits.
My name is Edwin Dearborn, and I am veteran internet marketing strategist who The Orange County Register reported as a "Marketing Expert". For over 20 years, I have delivered workshops to over 10,000 professionals on the topics of business, marketing, communication and personal development. Internet marketing is not about building "pretty websites", but generating tons of new clients and higher profitability.
You definitely need an Orange County CA expert to ensure that your sites rank as high as possible in search engines like Google, Bing and Yahoo! Because the fact remains that top three spots on any Google search receive almost 60% of the traffic?
My Orange County based internet marketing team is committed to getting your page to the top of the search engines using the latest SEO tactics and tools. We can get you high page ranking and diverse authority and ethical backlinks that will help boost your search engine rankings.
Internet marketing is how to proactively improve the visibility of your web site within a search engine's local search results. Your website comes up organically, based upon targeted keywords relevant to your business's product or service. This can be done in an ethical, business wise manner by publishing effective content that is then shared across social media and email.
We build your success with our team of search engine optimization professionals who perform extensive research of your competition to gather crucial market research information
Once this valuable data is curated, the next step is conducting any on-site and off-site optimization changes that result in your site ranking higher. On-site SEO refers to making changes to your website such as adding relevant content and keywords within the text.
Off-site SEO tactics include building a natural collection of links that connect to your site known as backlinks. This is a major part of what we do for our clients, and has been a large part of our business since its inception.
Here are some of the benefits we offer to you:
- Help Orange County CA businesses expand their sales by showing them low cost solutions to have a flood of prospects & leads for their product or service.
- We specialize in making sure that our clients are able to be found on the internet and help them with processes that make sure they never have a lack of leads.
- We produce video ads to help make sure that our clients capitalize on the video revolution, ensuring that they are in a position to dominate local search.
- We create Key Opinion Leaders (KOLs) by making our client the experts in their field, and build a Public Relations machine for them that makes sure they are found prominently on the web.
- Internet marketing expert, per The Orange County Register, making businesses appear on Google in rapid time by showing them how to capture leads.
Facebook, YouTube, LinkedIn and Twitter are critical components to give search engines the "social signals" that your content and website are active. Our social media marketing team will integrate effective social media solutions as part of your SEO strategy. It is these social media tactics that greatly assist higher levels of customer engagement, higher search engine rankings and thus furthering word-of-mouth marketing.
Video produced by Blake Carver. Contact 949-436-8803 or email info@blakecarvercreative.com. Visit http://www.blakecarvercreative.com for more information.
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