Author: Ryan Keating File Type: pdf This edited collection of Civil War correspondence between Col. Thomas Cahill and his wife, Margaret, offers a rare glimpse into the symbiotic relationship between soldiers and their home communities. In the only substantial extant collection of letters from an Irish American woman on the northern home front, Margarets pivotal role as a go-between in the financial affairs of men in the regiment and their wives is made evident, as is the broader interplay between the community of New Haven, Connecticut, and the regiment. The couples correspondence was nearly constant in their four years apart. There is an inherent intimacy in the way that daily life during the Civil War is documented and in particular in the gradual revelation of the emotional toll taken by a long-distance relationship. Because the volume includes letters from both Cahill and his wife, the interplay between the regiment and the home front is traced in a way most collections are not able to achieve. This lively correspondence provides a great introduction to primary source reading for students of the Civil War home front. These teaching opportunities will supplemented by a companion website that features more correspondence, maps, and additional learning materials. **Book Description A revealing four-year Civil War correspondence between a husband and wife About the Author Ryan W. Keating is an assistant professor at California State University, San Bernardino. He is the author of the forthcoming book Shades of Green Irish Regiments, American Soldiers, and Local Communities in the Civil War Era.

Author: Rick Deherder File Type: mobi Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. Retailers know they must invest more heavily in marketing, both to build brands and to drive sales. But how? In Shopper Intimacy, two leading experts offer the first comprehensive, research-based guide to building winning retail marketing programs. Drawing on a decade of customer research, the authors introduce ullA start-to-finish system for planning and executing effective campaigns. llPowerful new tools for influencing shopper behavior and driving better results.llPractical, workable techniques for measuring performance including a breakthrough approach for measuring ROI from the standpoint of all stakeholders. llBest practices models for integrating internal and syndicated research. llTrend analysis to help retailers chart the future trajectory of marketing, and position themselves appropriately.lulShopper Intimacy contains extensive case studies, charts, pictures, and illustrations designed to deepen marketers understanding. Above all, it presents practical learnings that cut across all retail segments, with data to support the authors conclusions, and techniques for successfully applying them.From the Back CoverTwo scarred, but well-decorated veterans deconstruct in-store marketing. Rick DeHerder and Dick Blatt give us a tour of where the rubber meets the road in modern consumption. Comprehensive, exhaustive, and complete, this is a volume for both marketer and merchant.Paco Underhill, Founder, CEO, and President, Envirosell and Author of What Women Want, Why We Buy and Call of the MallEnhancing our in-store environment with relevant products, promotions, and innovations will win shopper loyalty. That loyalty will drive more shoppers, greater baskets, and more trips, leading to incremental revenue and market share for Walgreens. Shopper Intimacy is a fantastic resource for time-poor marketing professionals seeking insights, interpretations, and implications of the vast library of research and studies in the field of in-store marketing. Additionally, this guide will help us make better decisions on our marketing spending by providing a structured approach and the necessary metrics for calculating a return on that spending.Don Whetsone, Senior Director of Merchandising Strategy and Development, WalgreensRetail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. To build brands and drive sales, retailers must invest more heavily in marketing. But how? With Shopper Intimacy, you will understand the customer more deeply than ever beforeand be able to act on that knowledge.Drawing on years of industry research, Rick DeHerder and Dick Blatt introduce a start-to-finish system for achieving true shopper intimacy. Youll master powerful new tools for influencing shopper behaviorsupported by extensive case studies, charts, and real-world examples. Youll also find indispensable performance metricsincluding new ways to measure return on investment (ROI) from the standpoint of key stakeholders.Shopper Intimacy brings together breakthrough insights for all retail segments, detailed data to support them, and practical techniques for applying and profiting from them.Outstanding Retail Results in Five StepsollUnderstand shopper behavior more deeply.llUnlock the psychology driving shopper behavior.llIntegrate this data to achieve shopper intimacy.llIdentify and implement intimacy-driven strategies.llMeasure and track your success.lolAbout the AuthorThe authors have a deep involvement in the industry with complementary backgrounds. They collaborated to lead a great deal of the primary industry research and together have worked with the leaders of every industry segment. They are uniquely positioned to use their familiarity with the industry and the research to apply their personal experience to create a comprehensive review of marketing at retail with a guide for driving retail success.Rick DeHerder was the founder of Array, a leading designer and manufacturer of fixtures and displays, with operations in North America and China and a network of strategic partners around the world. Prior to founding Array in 1999, Rick spent 24 years in both brand marketing as Executive Vice President at Mattel, and in the retail industry at Sears, working in the stores, regional offices, and headquarters. This broadbased experience gives him unique insight into the challenges of retail marketing at all levels.Dick Blatt is the president of Planar World Consulting. He served as the CEO of POPAIThe Global Association for Marketing at Retail, for 17 years. In this role, he was called upon to author articles and deliver presentations around the world on the subject of marketing at retail, its future, and its trends. He was also selected to provide The Center for Association Leadership with two case studies of excellence for going global and reinventing the association. During his tenure, one of the associations primary strategic goals was to integrate the marketing at retail medium in the strategic marketing mix. The association also expanded to include 20 country chapters, with an organizational presence on every populated continent.

Author: Hugo Bekker File Type: pdf Paul Celan Studies in His Early Poetry scrutinizes the influences detectable in the poems written during 1938-48. Among German writers, Buchner, Goethe, Gottfried von Strassburg, Gryphius, Morike, the poet of the Nibelungenlied, Novalis, Rilke, and Trakl all provided motifs that, often repeated, make for a dense network inviting attention to the self-referential and self-revealing patterns in Celans early work. In addition, there are many poems that contain motifs gleaned from Greek mythology andor biblical data. These references, on occasion quite clear, more often so obscure as to be hazy allusions, yield the view that during his first decade of poetic activities Celan becomes increasingly recondite. When these references or allusions stand side-by-side in a given poem, they acquire a surrealistic tint and threaten to withhold clear meaning. Ambiguities, deliberately cultivated in the earliest poems, begin to boomerang and read like so many preludes to the struggles with language evident in the poetry of Celans maturity.It is a certainty that Celan reacted quickly, if not immediately, to the events befalling the scenes of his early years (Czernowitz and the forced-labor camp). This phenomenon mandates the view of his poems as so many pieces of autobiography. It thus is inevitable that as early as 1940 he wrote against the backdrop of war, and soon thereafter in the shadow of the Holocaust that was destined to brand his mind forever.This volume is meant for anyone interested in Celan, close reading of modern poetry in general, comparative literature, motif studies, poetic reactions to Holocaust events, or even in a Jews concept regarding the role of the deity in the destruction of those for whom the poet speaks.

Author: Rosalind E. Krauss File Type: pdf Reinventing the MediumRosalind E. KraussCritical Inquiry, Vol. 25, No. 2, Angelus Novus Perspectives on Walter Benjamin. (Winter,1999), pp. 289-305.