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Top #5 Holiday Ecommerce Tips ? This is the recipe to become a successful Shopify store owner and how to unlock more sales this season. 1️⃣ Tips Navigation 0:00 | Welcome 0:19 | TIP 1: Don’t Be Frugal 1:35 | TIP 2: Form the Right Business Questions 2:56 | TIP 3: Clear Categorization 4:26 | TIP 4: Work With Influencers 6:02 | TIP 5: Just Have Fun Don’t be frugal, be a savvy investor in your marketing & advertising. You are not wasting money on your website and marketing. It’s an investment over time like your retirement fund. Some marketing decisions might have a negative return like advertising, and some marketing investments appreciate like SEO. Always measure and expect every investment should have a positive outcome. If it does not, measure and find out why. Every new business we help, we indoctrinate them to focus on testing and measuring. It will piss you off when you lose money. Get used to it. Your competitors lost way more to get to where they are. It’s a part of doing business, and you need to rectify where you’re bleeding the budget. This is why being a measurement expert helps make faster decisions instead of blowing it all on a pipe dream on hearsay from a successful friend and superstition you read about on a blog post. If you can apply, measure, and be patient, you’ll have dividends. Investors don’t grow rich overnight, they grow wealthy over the long-term. Form the right business questions. Why are you going to take this action? Are you just following some second-hand advice from a YouTube video? Are you basing this off experience? It’s easy to start looking for answers to the wrong business questions. Get clear on these as fast as possible. Everyone judges a book by its cover. Your website doesn’t have to look like apple.com after a new iPhone launch. You have to take your website seriously because high-end websites use the latest features to POP on your screen. Always improve, but don’t over-invest into your brand. Gradually do it over time. There might be 2-3 questions you focus on a quarter and that’s the length of time it can take to test ideas and patiently wait to recover results. Making decisions in real-time and slow-time takes a great deal of restraint. Focus on clear taxonomy and organization Your collections/categories should map to your products, and your products should be clear and detailed. Invest time into the story and give all the details possible. This is where Google Shopping and Google find relevant keywords and improve your Google rankings positions for SEO and Ads. Organizing your store will help you with your thoughts, inventory, and even your communication. The more aligned all your processes are, the less friction you’ll have. Make it clear to your customers, your ... https://www.youtube.com/watch?v=j3YsnzGn2Uw

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