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Created On
31 Mar 2021 12:49:06 UTC
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Big Businesses Need Trademark Protection; Small Businesses Need It Even More
A trademark dispute can be tremendously costly and disruptive, especially for small businesses. Reducing the risk of such a dispute is one of the main ways that small businesses can benefit from trademark protection. In this episode, Erik details why trademark protection is even more important for the small businesses that are the lifeblood of our communities and economy.
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https://www.youtube.com/watch?v=Ad_j80EpQSo
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https://www.youtube.com/watch?v=Ad_j80EpQSo
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Unspecified
video/mp4
Language
English
More from the publisher
Controlling
VIDEO
SUGGE
suggestive-in-snowbird
Brands on the Run® - Suggestive in Snowbird
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https://www.youtube.com/watch?v=_CkXADWObJA
Transaction
Created
2 months ago
Content Type
Language
video/mp4
English
Controlling
VIDEO
THE T
the-trademark-protection-recipe-for
...
https://www.youtube.com/watch?v=aycyoZ6pyyU
Transaction
Created
3 months ago
Content Type
Language
video/mp4
English
Controlling
VIDEO
FINAL
finally-mentoring-program
Learn more about The FINALLY! Membership Program from trademark attorneys Erik Pelton & Sonia Lakhany. FINALLY! is a community of entrepreneurial-minded solo and small firm owners to come together, share knowledge, ask questions, and have access to the resources to make each of us better. Led by two of the trademark field’s most successful attorneys with their own practices, both with entirely different backgrounds and paths to success. For more details, see http://www.finallymembership.com.
...
https://www.youtube.com/watch?v=V52QGkuQM6Q
Transaction
Created
1 year ago
Content Type
Language
video/mp4
Controlling
VIDEO
THE 5
the-5-most-common-trademark-application
There are many different mistakes that can affect a trademark application. Erik reveals the five most common mistakes applicants make and how to avoid them. Check out more great content at https://www.erikpelton.com/resources/
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https://www.youtube.com/watch?v=ywHzfi4hoUw
Transaction
Created
1 year ago
Content Type
Language
video/mp4
English
Controlling
VIDEO
TRADE
trademark-protection-for-the-software
00:35 comprehensive trademark search
00:45 choosing a brand name
00:54 trademark attorney
00:56 trademark application process
01:03 nationwide trademark protection
01:08 trademark enforcement
01:15 registered trademark symbol
01:20 USPTO database
01:25 trademark clearance search
01:30 cease and desist letter
01:32 take down notice
01:40 trademark as asset
01:48 US Custom and Border Patrol
01:52 counterfeit goods
02:23 brand insurance
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https://www.youtube.com/watch?v=v1m7OsLpmpU
Transaction
Created
1 year ago
Content Type
Language
video/mp4
English
Controlling
VIDEO
THE S
the-sliding-scale-of-trademark
Some brands (trademarks) are entitled to greater protection than others, it is a sliding scale. Former USPTO examiner Erik Pelton discusses the five basic types of marks, and why he favors suggestive brand names. For more details on protecting your trademark, see https://www.erikpelton.com/where-does-your-brand-fit-scope-of-trademark-protection/.
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https://www.youtube.com/watch?v=hQbsVakDYgA
Transaction
Created
1 year ago
Content Type
Language
video/mp4
Controlling
VIDEO
TRADE
trademarks-and-social-media-ip-society
In this video interview with Patrick Reilly of Intellectual Property Society (www.ipsociety.net), I discuss why proper usage and trademarks and intellectual property are extra important when companies use social media.
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https://www.youtube.com/watch?v=tf6NKPj4dIU
Transaction
Created
1 year ago
Content Type
Language
video/mp4
Controlling
VIDEO
WHAT
what-i-learned-at-the-2022-inta
Takeaways from the annual trademark conference, held in Washington, DC this month, including NFT’s and the metaverse, as well as the importance of people connections.
Timeline:
00:00 2022 INTA International Trademark Association Conference
00:50 NFTs
00:52 metaverse
01:25 NFT software
01:40 NFT trademark protection
02:30 trademark attorney best practices
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https://www.youtube.com/watch?v=M5FHP4mNROY
Transaction
Created
1 year ago
Content Type
Language
video/mp4
English
Controlling
VIDEO
10 RE
10-reasons-to-register-your-trademark
What are the legal and practical benefits of registering your trademark with the USPTO? This video provides trademark registration information from Erik M. Pelton & Associates.
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https://www.youtube.com/watch?v=3fmNX3_BuzU
Transaction
Created
1 year ago
Content Type
Language
video/mp4