In this episode, Aaron explains how Piper is stepping up its LinkedIn game with the slideshow or “Deck” feature. Piper has been posting original content on LinkedIn for awhile now. Whether it be clips from interviews with business leaders, photos from the office, or text-based content, we have been posting a lot. Posting so much provides continuous feedback on trends and gave us the clue that Decks would be a hit.. Aaron describes how Piper quickly took advantage of this opportunity and how beneficial that experiment turned out to be. ~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~ ____ Attend our One Day Summit https://www.goingdeepsummit.com/ Work with Piper Creative at https://pipercreative.co/ Edited by Dan Lampmann https://www.instagram.com/danlampmann/ We'd love to meet with you. We are looking for creative talent in Pittsburgh to join our growing team. Our DMs are open. Follow Piper Creative https://www.linkedin.com/company/24999468/ https://twitter.com/PiperCreativeP https://www.instagram.com/piper_creative/ ___ Aaron Watson, Chief Executive Officer of Piper Creative https://www.linkedin.com/in/aaronbwatson/ https://twitter.com/AaronWatson59 https://www.instagram.com/aaronwatson59/ Aaron has an obsession with storytelling, business building, and creating media that leads to sales. Aaron’s experience in media creation and strategy started at the age of 23 when he launched a podcast, Going Deep with Aaron Watson. In the subsequent 3 years, he has built a powerful network, executed profitable events around Pittsburgh, and started a paid public speaking career on the back of his digital media brand building. As the co-founder of Piper Creative, Aaron is passionate about leveraging his expertise to help others build healthier company cultures, execute effective storytelling, and master distribution of their content. Hannah Phillips, Chief Creative Officer of Piper Creative https://www.linkedin.com/in/hannah-phillips-52bb87a3/ https://twitter.com/hannahpmedia https://www.instagram.com/hpmedia/ Hannah is our brilliant visual media artist that produces genre-defining work across digital video, photography, graphic design, and fine art. From an early age, she developed a love for art and creating, and has grown those passions into hard skills that build businesses. She started her first media company in 10th grade and was dedicated to growing it part-time throughout high school. At Piper Creative, she guides and mentors the next generation of creatives while leveraging their skills to transform brands and drive business outcomes. ... https://www.youtube.com/watch?v=YFdslzhNV3c