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Word of Mouth Marketing Strategy: The Fundamentals
Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/
Word of Mouth Marketing Strategy: The Fundamentals
What is Word or Mouth Marketing (WOMM)?
Word of mouth definition: Influencing and encouraging organic discussions about a brand, organization, resource, or event.
What does a virtual Chief Marketing Officer (CMO) accomplish?
My simple answer, “Drives growth.”
Specifically, to drive that growth I possess two overarching strategies:
One: Increase your word-of-mouth (WOMM) and referrals with proven strategies and methodologies.
Two Incorporate any form of media, content, and/or available opportunity that makes sense within the budget and goals of the brand. This can include branding, advertising, remarketing, strategic alliances, SEO, video marketing, social media, photos, infographics, memes, sales decks, webinars, online lead generation, inbound and outbound campaigns.
Word-of-mouth is the most persuasive and most common way that people make buying decisions.
However, proactive word-of-mouth is the superior approach because it requires you to become strategic versus reactive: waiting and hoping for the “word to spread” on its own.
A CMO should work to increase word-of-mouth via quality products and services, awesome experiences, sharable content, user-generated content, influencers, community building, events, and engaging stories.
How do we make our customer so enthralled with your product or service that they are compelled to find a way to bring it up in conversation in-person or to share their experience online?
Telling a story - when asked to - is one thing. Telling a story without being asked is something else entirely. It requires a deep understanding of people and the science of buzz.
To make sure the word-of-mouth is proactive as much as possible, a CMO needs to make certain that the elements of buzz and sharing are built into the brand and its marketing strategy. A great CMO must create and develop something different, that your customers do not expect, and then find irresistible.
User-generated content is voluntarily created and shared by everyday consumers, while word of mouth is the organic sharing of information or opinions about a product, company, or brand, from one consumer to the other.
One powerful type of user-generated content is reviews – and getting customers to write reviews is one way to facilitate the spread of word-of-mouth marketing.
When potential shoppers read reviews, it builds customer trust by showing them that a verified customer offers their endorsement of your brand.
Learn how to use consumer generated media in your marketing to amplify your word-of-mouth marketing.
...
https://www.youtube.com/watch?v=SjOD3YMj_EA
Word of Mouth Marketing Strategy: The Fundamentals
What is Word or Mouth Marketing (WOMM)?
Word of mouth definition: Influencing and encouraging organic discussions about a brand, organization, resource, or event.
What does a virtual Chief Marketing Officer (CMO) accomplish?
My simple answer, “Drives growth.”
Specifically, to drive that growth I possess two overarching strategies:
One: Increase your word-of-mouth (WOMM) and referrals with proven strategies and methodologies.
Two Incorporate any form of media, content, and/or available opportunity that makes sense within the budget and goals of the brand. This can include branding, advertising, remarketing, strategic alliances, SEO, video marketing, social media, photos, infographics, memes, sales decks, webinars, online lead generation, inbound and outbound campaigns.
Word-of-mouth is the most persuasive and most common way that people make buying decisions.
However, proactive word-of-mouth is the superior approach because it requires you to become strategic versus reactive: waiting and hoping for the “word to spread” on its own.
A CMO should work to increase word-of-mouth via quality products and services, awesome experiences, sharable content, user-generated content, influencers, community building, events, and engaging stories.
How do we make our customer so enthralled with your product or service that they are compelled to find a way to bring it up in conversation in-person or to share their experience online?
Telling a story - when asked to - is one thing. Telling a story without being asked is something else entirely. It requires a deep understanding of people and the science of buzz.
To make sure the word-of-mouth is proactive as much as possible, a CMO needs to make certain that the elements of buzz and sharing are built into the brand and its marketing strategy. A great CMO must create and develop something different, that your customers do not expect, and then find irresistible.
User-generated content is voluntarily created and shared by everyday consumers, while word of mouth is the organic sharing of information or opinions about a product, company, or brand, from one consumer to the other.
One powerful type of user-generated content is reviews – and getting customers to write reviews is one way to facilitate the spread of word-of-mouth marketing.
When potential shoppers read reviews, it builds customer trust by showing them that a verified customer offers their endorsement of your brand.
Learn how to use consumer generated media in your marketing to amplify your word-of-mouth marketing.
...
https://www.youtube.com/watch?v=SjOD3YMj_EA
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