Art prints could earn you some income on the side, but you already knew that
Many companies that produce some form of tangible goods, usually tend to diversify their offering into segments: entry level, core package and premium.
I believe we artists should take note and try to implement such strategies into our own business. If for example you only make large portraits that take you a really long time to make, you probably also charge a good amount of money for them.
As tastes in art are incredibly subjective, the value of any particular piece can seem like it has been decided upon on a whim. But while this may even be true for many a piece of art being sold today, there are many factors that can be defined and influence the value and as such, the price of our art.
We creatives are curious by nature, which makes us lifetime learners; constantly trying out new things and always expanding our skillset. Everyday we find something new, some spot of life where we haven’t ventured before and usually the first thought that comes to my mind, when in such a place, is how can I understand this or that? How can I conquer this newly found interest and grow?
Even just talking about a particular piece of art differently can alter its value; consider if you described a meticulously carved wood sculpture in an enthusiastic and powerful way, created a professional presentation environment in your studio and really pointed out all the incredible traits of the materials you used — their history, origin and connection with nature. Now compare it to just telling an interested collector, that it was made out of a tree.
We’ve talked about setting our prices by the hour and calculating them via size and base fees, and now it’s time to tie it all together and talk about project based pricing.
What I mean by this is the way we present our prices to our customers; the easiest and most straightforward way is to just add all of our expenses, base fees and pricing model of choice and end up with some rounded-up number, but a bit of tweaking can make our prices a lot more understandable and transparent to our customers.
As humans, we couldn’t have been more proud of the lineage of artistic mastery that our planet had created over the years, and we had every reason for it. From the Ancient Greeks to Giotto and Titian, then Caravaggio, Monet, Van Gogh and Picasso … all geniuses in the craft, that shaped how we perceive reality itself. But then came Duchamp.
No sane business owner has ever said: “Let’s sell this doohickey here at a 10% loss and make absolutely no calculations as to how much we need to make to stay afloat with our rent payment and other expenses.” But artists on the web debate whether or not to charge 2€ or 3€ an hour in places where the minimal hourly rate is about 10€.
With the commoditisation of paintings, sculptures and other wall furniture that one can buy on Etsy, a question pops up: Are we artists or artisans?
I think our main concern as creatives should be to first have a nice little talk with ourselves over some coffee and maybe a bagel if you don’t care about your carb intake and figure out the basics of what our craft is all about.
I remember when I first started to draw the human body; it didn’t really start with a full nude or portrait or any body part for that matter, it started with boxes and a long stick, so that I could get the hang of perspective and of simple shapes. Then we built our way up to ovals and vases and flowers and in the end my professor at that time brought a large schematic plaster head, that was made up of only flat surfaces. And we drew for months to get to that head, so this was no weekend trip to becoming Rembrandt!
From linen canvases to plaster and genes, the share amount of mediums available to artists today is historically speaking at its very peak. While some prefer analog ways of expressing themselves, others like to work digitally. But have you ever considered commercials as a viable medium for your work?