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25 Jun 2019 09:58:01 UTC
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The hierarchy of needs and how Maslow could help your art sales
Be it as a person, a society, a business or a local community; art gives us the tools to express ourselves and to connect, create common identity and express our power. And if we see it as such, it gives us a much easier time understanding why the majority of people don’t collect art or just don’t give art the same importance in their lives as we do. They just don’t feel the need for it.
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ART P
Artprintscouldearnyousomeincomeonthesidebutyoualreadyknewthat
Many companies that produce some form of tangible goods, usually tend to diversify their offering into segments: entry level, core package and premium.
I believe we artists should take note and try to implement such strategies into our own business. If for example you only make large portraits that take you a really long time to make, you probably also charge a good amount of money for them.
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1 year ago
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A few days ago the Frieze Magazine’s Twitter profile posted this thought: “Art world addicted to unpaid work, survey finds.” with a link to their [article](https://frieze.com/article/art-world-addicted-unpaid-work-survey-finds). Packed with gems like this: “working for long hours was regarded as a test of commitment, such that working contracted hours is perceived as not wanting to go the extra mile”, the short text made me think.
Is there really no better way of testing people’s dedication and love for their work than making them work after-hours for free?
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Controlling
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SurvivingArt
A few days ago I had the great pleasure to interview Amy Whitaker (she has an MBA from Yale and an MFA in Painting from Slade University — an incredible mix!).She is also an associate professor at NYU and the author of two very interesting books: Museum Legs and Art Thinking. Our conversations and her writing got me thinking about my own exploration of both worlds and the ever-present question of economics in art.
Amy speaks of two inherently different but incredibly interconnected ways of thinking and experiencing the world. The first kind she calls Art Thinking; this is the process of letting go, of giving ones mind the time and space to wander, explore, and get excited about the world and the question I want to ask today is:
How can one create their own system that incorporates both? Or better yet: How can we find already created ones, that we can reappropriate and reuse to fit our own needs?
LINK TO HER TWO BOOKS (Both are incredibly interesting for artist, that would like to nurture their business side and I highly recommend reading them both!):
Museum Legs: https://amzn.to/2XBUZEm
Art Thinking: https://amzn.to/2YRpHGt
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1 year ago
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We all have probably experienced that “click”, a moment when things suddenly fall into place and the big picture finally becomes clear. These “clicks” tend to happen randomly and it may seem like no real method is behind the convoluted internal workings of the mind — but as with everything in life, our cognition does follow a certain mode of operation.
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Art is obviously subjective and its prices even more so, but the big question is: If Pollock’s work can be more than 10 times as expensive as a Titian, does that mean it’s also 10x better? And if so, better at what?
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Story is Everything is a booklet I prepared for United Art Space and in this podcast, Michelle and I discuss the importance of storytelling, narrative and context in art. And, if you like to get to know more about Michelle's project United Art Space, here are the links: [United Art Space Website](https://www.unitedartspace.org/), [United Art Space Facebook](https://www.facebook.com/UnitedArtSpace/), U[nited Art Space Instagram](https://www.instagram.com/unitedartspace/). Enjoy!
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Borrowed from the late Zig Ziglar, the title may ring true to anyone, not only artists and creators. But unlike accountants, bricklayers or welders, the scope of what our craft can be is immense and it’s much easier for us to get carried away into the unknown.
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Posting a lot on your media platform of choice and doing so on a regular basis is a must if you wish to propagate your message and your art into the world and don’t have cash to burn for Facebook or Instagram ads, but it takes a lot of time and becomes incredibly tedious to do after a while!
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Connecttogetmoreoutofyouradbudget
If you’re just starting out, being part of an artist group is a wonderful place to be for many reasons. A group of likeminded or diverse individuals that practice a similar craft can be a powerhouse of creation, because of the mutual support and combined knowledge of all of its members.
But apart from the obvious creation of a think tank, where ideas can flourish much more easily than if we are going at it alone, a group can give us an incredible edge over the competition when promoting our work.
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