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19 Aug 2020 16:41:53 UTC
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This motivational Monday post stresses the importance of branded pay per click ads campaigns.
Find out what three experts in my network had to say about PPC branded campaign this holiday season.

“The biggest mistake I have seen is clients wanting to turn the campaign off due to their assumption that organic would make up the lost leads. I’ve conducted several studies and, at best, organic traffic makes up for 23% of the lost leads when you pause your branded PPC campaign. We need to remember that people are lazy and if a competitor is bidding on your name, they’re not going to scroll down to find you; they’re going to jump to the closest (in the SERP) next option.”

Ameet Khabra

“I speak with many clients and others that simply will not run branded ads for their brand or their competitors. While I agree that it’s not cool to have to pay for your brand name, it is the reality that we live in. Don’t fight it! Instead, embrace it! Every client that does not run branded ads is losing customers to there competition right now!”

Drew Johnson


“The biggest mistake I have ever made was not using negative keywords in my branded PPC campaign. Due to the short length of my company name, and the multiple companies who have similar names/products, my ads were showing on completely irrelevant search queries. This depleted my budget fast, my bounce-rate was through the roof, and I got absolutely no conversions whatsoever.”

Andreas Wendelboe

Which tip resonates with you?

#motivationalmonday #marketingtips #ppc #sem #googlads #bingads #ppcadvertising

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...
https://www.youtube.com/watch?v=Bj4SqehgjHQ
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