500: How Liberty Tax Are Using Tech & Content To Put Fun Into Taxes
It's my final day here at the Marketing United event in Nashville, but it's also episode 500 of the show? I am grateful for being able to serve my audience and for having the opportunity to speak with inspirational people all over the world and how they are using technology to transform their business or make a difference in the world or remove a problem.
While here in Nashville I bumped into Kathleen Guzman from Liberty Tax. We got talking about how they are attempting to put fun into taxes. As the US prepares to file their taxes ahead of the deadline in a few weeks, we discuss how crypto profits will indeed be taxed.
However, it is the importance of technology, content, and storytelling that is proving to be a major part of their success at Liberty Tax. Kathleen tells me why they have partnered with EMMA Marketing at the Marketing United event. ... https://www.youtube.com/watch?v=s0xi6WSND-s
I explore the escalating challenges of cloud security and hacker trends with Nico Popp, Chief Product Officer of Tenable—the leading Exposure Management company. With public cloud spending estimated to soar to nearly $600B in 2023, organizations find themselves in a race against evolving cyber threats.
Nico lends his expertise to decode the complexities around the pressing need for unified Cloud Security Posture Management and vulnerability solutions, as Tenable rolls out advancements in their Tenable One platform.
The episode unpacks how simple misconfigurations and software vulnerabilities can serve as gateways for significant security breaches, making it essential for businesses to transition from reactive threat detection to preventative cloud security.
Nico also highlights the concept of exposure management as a paradigm shift that consolidates various security vendors into a unified data platform. This forward-thinking strategy not only operationalizes vulnerability management but also transcends mere compliance to bolster real cybersecurity capabilities.
Tune in to glean actionable insights on achieving a robust cloud security architecture and staying a step ahead of imminent hacker trends. A must-listen for anyone tasked with safeguarding complex cloud environments.
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https://www.youtube.com/watch?v=lS2VHeq9sBM
Recent reports show that DeFi exploits totaled $12 billion in 2021. Between this fraud spike, the social engineering attack at Robinhood, and the recent Google Play scam, it's more critical than ever that cybersecurity becomes an embedded part of cryptocurrency. Tammy Kahn, co-founder and CEO of BTblock has a team of some of the best dedicated DeFi logic security analysts. Having performed cybersecurity code reviews of the software supporting major blockchain protocols, including Bitcoin, Ethereum, Solana, and Cardano, she and her team continuously observe how significant an impact security concerns have on widespread adoption. With crypto scams and fraud skyrocketing, Tammy discusses some of the core issues plaguing the industry in 2022. We talk about why until 'basic' users can feel their funds are secure, the adoption of crypto and other types of micro-investing will remain slower. Too much is at risk; people may not know the answer, but many know enough to be scared.
We also explore why we need more than cyber training needs to happen and why it needs to be built from the code up.
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https://www.youtube.com/watch?v=xIp2AnYb9Ik
Duane Brown has been called a digital nomad by friends after living in 6 cities across three continents and visiting 40 countries around the world. After leaving Toronto, Canada in 2011 to gain an international view of the world, he has worked for Telstra in Australia and brands including ASOS, Mopp (bought Sept. 2014), Jack Wills and Grant Thornton while in London, UK.
After London, Duane went traveling in Asia for 10 weeks and then came back to Canada and got a job with Unbounce. That job allowed him to work on more PPC landing pages than any marketer in the world. He now lives in Montreal, Canada helping ecom & SaaS brands grow through data, CRO and marketing.
Duane runs a digital marketing agency called Take Some Risk. He has helped brands including ASOS, Jack Wills, and Mopp grow through PPC (pay per click) marketing and CRO. I invited him to join me on Tech Talks Daily to share his fascinating story.
We talk about how to grow any business through PPC campaigns and the digital marketing landscape. But, beyond the tech talk, we discuss Duane's traveling experience, and he visited 40-countries and working as a digital nomad.
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https://www.youtube.com/watch?v=AEXLPLBBO9I
Dataiku is a leading Enterprise AI and machine learning platform. As we become more reliant on technology, Dataiku believes humans are responsible for working through issues of governance, trust, ethics, and sustainability of systems ensure that the progression to AI is one that is controlled and calculated.
Florian Douetteu, co-founder and CEO of Dataiku joins me on my tech podcast to share his bold perspective that humans are the not-so-secret essential ingredient to designing, implementing and transforming AI.
Florian is an evangelist for data transparency and can provide expert analysis on the myths and realities of this AI era. I also learn more about how Dataiku recently hosted a conference in both New York and London about Human-Centric AI called EGG.
In addition, it’s imperative AI innovations are based on models people can explain and understand and that won’t later cause catastrophe.EGG embraces the idea that there has been a profound shift in enterprise data practices with the growth of data science, machine learning and AI.
However, many organizations overlook the importance of having a human touch to propel these technologies forward responsibly and sustainably. This year’s conference will explore the concept that machine learning and AI go beyond algorithms and datasets.
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https://www.youtube.com/watch?v=3EHpnLxJWRo
In this enlightening episode of Tech Talks Daily, I sit down with Alex Babin, CEO of ZERO Systems, a company at the forefront of AI innovation, working with Fortune 500 companies and recently recognized as a "Cool Vendor" by Gartner.
Starting with debunking some of the most common misconceptions about AI, Alex explains that it's not an 'out-of-the-box' solution, nor a tool that flawlessly executes tasks with just any data. The path to AI effectiveness begins with understanding one's data and the company's ROI, taking a step-by-step approach.
This episode dives deep into the evolution of AI, shedding light on the new layer of metric data - user-generated data or feedback loop - which is revolutionizing the way AI tools interact and learn. Listen to Alex as he illustrates how AI can be a bridging mechanism to connect ontologies, and how this can be leveraged by Fortune 1000 companies for more efficient data utilization.
A core theme of our discussion is the lack of enterprise-scale AI solutions and the current trend of piecing together fragmented applications. As we navigate these challenges, Alex introduces us to the concept of skilled AI models (SAMs), a potential roadmap to achieving comprehensive, end-to-end solutions.
As AI is rapidly advancing, an 'arms race' of sorts has been initiated. Alex underscores the urgent need for AI governance and ethical considerations to ensure this powerful tool doesn't spiral out of control.
Join us in this riveting conversation as we explore the landscape of AI, its potential, its challenges, and the future it's carving out for enterprises across the globe.
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https://www.youtube.com/watch?v=dfRniBzi3Ps
From first-timers to veterans, novelists to photographers, BookBaby have helped thousands prove that it doesn’t take a traditional publishing deal to bring a dream to life. You can do it yourself.
Publish your book worldwide on Amazon's Kindle, iPad, Barnes and Noble's Nook, and many more. Founder/CEO: Steven Spatz talks about how you can do this and much more with BookBaby.
Demonstrating an extraordinary commitment to empowering the independent writer, full-stack self-publishing service provider BookBaby has taken the initiative to produce the largest survey ever conducted in the publishing world, designed to identify and reveal the methods of successful independent authors.
Self-published authors can now enjoy the best of both worlds: Maximizing reach and profits through the benefits of Amazon’s Kindle Select promotional tools, while making the most of BookBaby’s own industry-leading worldwide digital distribution.
Steven loves to hear from authors, editors, and publishers in the BookBaby community with tales of publishing trials and triumphs. To tell him your story, write to steven@bookbaby.com.
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https://www.youtube.com/watch?v=Dczq4W2yVkc
Dr. Ilia Kolochenko, an expert in cybersecurity and cyber law, offers some advice on how to deal with the potential risks of the rapid growth in AI projects like ChatGPT. For example, collecting training data from public sources, such as websites and social networks, may raise concerns for content creators who do not want their work used without their permission or compensation.
Ilia discusses content owners can protect their intellectual property by updating their terms of service to prohibit the use of their content for AI training. They should consult a lawyer to ensure the clause is enforceable in court. This will shift any disputes from the murky area of intellectual property law to the clearer ground of contract law.
Regulators and lawmakers can also promote transparency in AI training data by requiring AI companies to disclose their sources and giving individuals and organizations the right to restrict the use of their IP for AI purposes without consent. Ilia shares why transparency is essential for the responsible development of AI, but more regulation can be counterproductive. Lawmakers must work with AI experts, scholars, and entrepreneurs to find a fair balance.
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https://www.youtube.com/watch?v=mZe-LQqN4XU
New Relic’s Chief Product Officer Jim Gochee talks about why CEOs are now fully committed to DevOps and digital transformation and how New Relic is helping customers such as Scripps, Draft Kings and Braze who approached the company for tips and help. We also discuss the top questions and challenges companies face.
As listeners are probably aware, companies of all sizes across various industries shared how they were going through a “digital transformation” and adopting a “DevOps culture” at the beginning of 2017.
Many were pressured to say this because of the hype at the time, and top executives at these companies never really bought into the idea, until recently. Now they’re turning to experts like New Relic, who’s at the heart of DevOps and digital transformation, for help as they become fully committed to the idea.
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https://www.youtube.com/watch?v=-ALCEgS45To
According to Microsoft, an incredible 97% of consumers will leave a brand based on a negative customer experience. Meanwhile, a recent study by Marketforce revealed that 66% of customers would switch mobile carriers to get better value for their price. Equally, 33% will change wireless carrier to get more flexible plans to fit their needs.
Welcome to the digital world where the personalization of everything is the new currency. If a brand fails to listen to its customers or remove frustrating friction points from archaic processes, loyalty will be sacrificed with immediate effect.
A criminally overused phrase is disrupted or be disrupted. But, lowering costs and increasing flexibility is an approach that many young startups are using against sluggish retail giants. The modern-day equivalent of the David vs. Goliath tale is becoming all too familiar agility becomes the new weapon of choice.
Step forward Mint SIM, the sister brand of Ultra Mobile that is on a mission to democratize communication for all and has its sights set on disrupting traditional wireless models. Mint SIM’s business model focusses on low cost and flexibility to pay for what you need, and not what you don’t need.
"We live in a world where digitally savvy and agile brands like Dollar Shave Club and Casper have completely disrupted traditional business models. We built Mint SIM on similar principles and hope to become the agent of change in the category." Aron North, SVP of Marketing & Creative at Mint SIM.
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https://www.youtube.com/watch?v=M9p1yYm2wUI