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Transcription:
why is customer service so bad now
One of the biggest -- if not THE biggest -- challenges for businesses is what you could call "customer acquisition." That is, bringing someone from a cold lead to a warm prospect to a paying customer.
For most businesses, that's a very expensive process...and for most businesses, this is their number one cost. Just think of how much money gets spent on advertising, prospecting, making the public aware that this company exists, and so on. It's very time consuming and very expensive.
And what do most businesses do once they finally get someone to buy? They squander the opportunity. They waste the potential. They blow their chance. How? By treating the customer as an ATM cash machine -- "Thank you very much for the sale...now never bother me again."
For most businesses, dealing with customers is a hassle...and customer service is seen as a worthless drain on time, energy, and other resources. Do you see the problem here? Actually, if I stop and think about it, there's actually a few problems:
1) Businesses are behaving as if only what they need -- immediate sales -- is all that matters. They have no concern for the customer's needs after they've purchased.
2) When a customer makes a purchase, really what they're saying is, "I trust you." The customer is saying, "I believe you when you tell me your product or service will fix my problems."
Yet once the purchase is complete and the customer is abandoned, that trust is forever broken -- it's like cheating on your spouse...once that trust is broken it can never be reparied.
3) It's incredibly shortsighted. Remember, business's #1 expense is customer acquisition. They spend the most time, energy, and effort getting a total stranger to say, "yes" and buy.
And once that trust is broken, which we just tal
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https://www.youtube.com/watch?v=9V2RpnD7UXM