A former client asked to look at his Google Analytics, and I found fake website traffic. Even going into 2020, we see fake marketing tactics. Avoid these at all costs to save your marketing dollars on real results.
? Fake website traffic. Let's start by saying you will not have 100K unique visitors to your site for $50. This is a scam that I fell for when I was 18.
? Fake backlinks. Crummy SEO agencies often build backlinks to improve the visibility of websites on Google. Doing PR to earn focused links and mentions will do more to your brand then wasting marketing dollars on phony link building strategies.
? Fake followers. You are telling me that for $10, I will have 1K extra followers. Save the money and do not buy fake followers that will never engage with your posts.
? Fake engagement. Nobody is going to like your photos because it will require building a community. This is where I am starting the next leg of the #garyveechallenge after focusing on creating content for the last 12-months.
Don't waste your time to prop up vanity metrics. Measure your actions by what you do and at what frequency.
? Uncover the seismic shift caused by the EU's new Cookie Consent regulations! ? Learn how this groundbreaking law is reshaping digital marketing, customer data management, and overall online operations for small businesses. ?
Join Mike Zima, the strategic Chief Marketing Officer of Zima Media, as he delves into the implications of the EU's latest digital crackdown. With our deep dive into the complexities introduced by the Digital Markets Act (DMA), we're here to steer small businesses through the maze of new compliance requirements and help safeguard your digital footprint against the surging costs of data tracking and customer engagement. Don't let the Cookie Consent chaos disrupt your business - stay informed and proactive! ?
? Connect with Us for More Digital Resilience Tips:
Zima Media: https://zimamedia.com/
Follow Mike on Twitter: https://twitter.com/michaelzima
Instagram: https://www.instagram.com/mikedzima/ & https://www.instagram.com/zimamedia/
LinkedIn: https://www.linkedin.com/company/zimamedia/
Facebook: https://www.facebook.com/zimamediallc
Twitter: https://twitter.com/Zima_media
Explore the full ramifications of the Cookie Consent law with us and learn how to keep your small business thriving amid these challenging new standards. Watch now to transform these obstacles into opportunities! ✅
#CookieConsent #EULawImpact #SmallBusinessStrategy #DigitalMarketing
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https://www.youtube.com/watch?v=vR8Bq5dxWkY
Start Here ?
Hello I'm Mike Zima and welcome to this Shopify Marketing Tutorial.
In this video I'm going to show you how to create custom and remarketing audiences in your Google Ads account.
At this point, you should already have your Google Ads and Google Analytics accounts linked and your conversion tracking configured. If you haven’t done it yet, please refer to our previous guides.
1️⃣ Course Navigation
0:00 | Welcome
0:27 | STEP 1: Enable Remarketing in Google Analytics
1:20 | STEP 2: Add Remarketing Audiences
1:51 | STEP 2.1: Add New “All Website Visitors” Audience
2:37 | STEP 2.2: Add More Desired Audiences
2:55 | STEP 3: Create Custom Audiences in Google A
3:37 | STEP 3.1: Create Audiences Based on Interests and Purchase Intent
4:24 | STEP 3.2: Create Audiences Based on Search Terms
5:17 | STEP 3.3: Create Audiences Based on Competitors’ Website Visitors
6:13 | STEP 4: Add Customer List if Eligible
2️⃣ Meet Mike Zima
Hi, I am Mike and I am also the co-founder of Zima Media, a Shopify marketing agency focusing on SEO, Google Ads, Linkedin Ads, Facebook Ads for eCommerce stores with over 1000 reviews.
What makes Zima Media different is that we are completely decentralized, meaning we have eliminated overhead such as office bills, allowing us to offer affordable, quality digital marketing services to our clients—thereby lowering the bar of entry for small businesses.
3️⃣ Social Media Links
Subscribe for daily videos! (Always fresh!)
Subscribe to my YouTube channel for honest advertising & marketing, industry news, and ecommerce tutorials!
FOLLOW ME ON INSTAGRAM, TWITTER, AND LINKEDIN BELOW!
Instagram: https://www.instagram.com/mikedzima/
Twitter: https://twitter.com/michaelzima
LinkedIn: https://www.linkedin.com/in/mikezima/
#googleads #shopify #tutorial
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https://www.youtube.com/watch?v=7QxyApplWCk
▶️ Find out how we beat Google every time.
? 92% of searches happen on Google
? 95% of mobile searches happen on Google
? 22% of all traffic comes from SEO
There are over 800 custom search engine results.
How many of these features are your utilizing?
#google #seo #googlealgorithm
https://zimamedia.com/
https://twitter.com/michaelzima
https://www.instagram.com/mikedzima/
https://www.instagram.com/zimamedia/
https://www.linkedin.com/company/zimamedia
https://www.facebook.com/zimamediallc
https://twitter.com/Zima_media
...
https://www.youtube.com/watch?v=IfXcVHMORoc
Exciting new trends emerge from the Google Next 2019.
2019 is shaping up to be another great year for the Google Marketing Platform.
Here are some highlights that will influence decision making regarding your digital marketing.
1. AMP Display Ads: Stunning performance & visuals
https://www.blog.google/products/ads/making-display-ads-safer-faster-and-better/
2. Mobile Page Speed: Track the evolution and your sites' performance
https://support.google.com/google-ads/answer/9266513
3. Google Ads Optimization Score: Start running your ads account like a pro
https://support.google.com/google-ads/answer/9095477
Some links about us:
Website: https://zimamedia.com/
https://www.facebook.com/zimamediallc
https://twitter.com/Zima_media
https://www.instagram.com/zimamedia/
https://www.linkedin.com/company/zima-media/
https://twitter.com/michaelzima
https://www.instagram.com/mikedzima/
...
https://www.youtube.com/watch?v=V0HZ2Q2Uz1k
▶️ Find out what Google thinks about this tactic.
? Spammers are abusing this as a form of comment spam.
? “nofollow” backlinks pass little to no value.
? Opportunity to drive traffic, but popular in foreign countries outside the USA.
https://zimamedia.com/
https://twitter.com/michaelzima
https://www.instagram.com/mikedzima/
https://www.instagram.com/zimamedia/
https://www.linkedin.com/company/zimamedia
https://www.facebook.com/zimamediallc
https://twitter.com/Zima_media
#quora #backlinks #seo
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https://www.youtube.com/watch?v=jqF0he9JzLg
Ecommerce has experienced massive growth during the crisis. Now we know how extensive that growth has been. This is a transformational shift of the offline economy into the online. What side of history is your business on?
Subscribe for daily videos! (Always fresh!)
Subscribe to my YouTube channel for honest advertising & marketing, industry news, and ecommerce tutorials!
FOLLOW ME ON INSTAGRAM, TWITTER, AND LINKEDIN BELOW!
Instagram: https://www.instagram.com/mikedzima/
Twitter: https://twitter.com/michaelzima
LinkedIn: https://www.linkedin.com/in/mikezima/
#ecommercenews #ecommerce #growthhacking
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https://www.youtube.com/watch?v=1T5YPU7iGjc
▶️ Hear about this new feature coming to Instagram.
? Facebook gobbles up another platform for an estimated $400M
? 50% of traffic comes to Giphy from Facebook
? Anti-trust regulators are going to have doubts
#facebook #giphy #facebooknews
https://zimamedia.com/
https://twitter.com/michaelzima
https://www.instagram.com/mikedzima/
https://www.instagram.com/zimamedia/
https://www.linkedin.com/company/zimamedia
https://www.facebook.com/zimamediallc
https://twitter.com/Zima_media
...
https://www.youtube.com/watch?v=ljDaxruhCk8
I am looking for feedback from my network on this video I made.
Here's a preview of our updated SEO Management gig on Fiverr Pro.
With over 100 five star reviews, we are looking forward to what 2020 has in store!
If you want to check out the gig it’s right here. https://zima.media/fiverr-pro-seo-management
#seo #fiverr #fiverrpro #seoagency #digitalmarketing #marketingtrends #performancemarketing #searchengine #seotrends #seostrategy #seo #cosmetics #skincare #veganskincare #garyveechallenge
https://zimamedia.com/
https://twitter.com/michaelzima
https://www.instagram.com/mikedzima/
https://www.instagram.com/zimamedia/
https://www.linkedin.com/company/zimamedia
https://www.facebook.com/zimamediallc
https://twitter.com/Zima_media
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https://www.youtube.com/watch?v=q7CXtNcfKNs
? Do not push yourself too much
“We are humans, not robots. Some days, we smash it, some days, we’re not in the mood or need to rest, change our mind. Working remotely allows you to do so. I always try to work around 35 hours a week and don’t stick to the 9 to 5 schedule. If I need a break on Wednesday, I take it, and finish my work during the weekend or an evening.”
Caroline Hoffmann, Head of PR & Coms at MarketOrders
? Sign up for a regular activity
“If remote work is literally remote, it tends to get lonely. To get your life/work balance back, you need to see other people, mingle, chat. I usually have a lot of plans, but make only a few happen. So, what works best is signing up for a regular activity – so you make a commitment and not excuses. I’d suggest group functional training workouts or signing up for some other group activity that asks for your attendance at least twice a week.”
Jovana Subic, Head of Running Content at RunRepeat
? Track time with Spotify playlists
“I’ve tried to use apps and timers in the past, but I find alarms are even more disconcerting than losing track of time. I now keep track of time using Spotify playlists with set lengths so I know when it’s time to take a break or switch tasks.”
Nickolaus Hines, Freelancer
Which one are you going to try this week?
#motivationmonday #entrepeneurship #remoteteams #growthhack #okrs #growthhacking #productivityhacks #onlinemarketing #businessquotes #growthstrategies #remotework
Website: https://zimamedia.com/
https://www.facebook.com/zimamediallc
https://twitter.com/Zima_media
https://www.instagram.com/zimamedia/
https://www.linkedin.com/company/zima...
https://twitter.com/michaelzima
https://www.instagram.com/mikedzima/
...
https://www.youtube.com/watch?v=Xsp2NHjchtI