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660: MagentoLive Europe 2018 - Interview With Mark Lavelle
Adobe today unveiled its vision and strategy to make every experience shoppable by integrating Magento Commerce Cloud into Adobe Experience Cloud, enabling enterprise companies to create highly engaging, personalized shopping experiences.
Integration with Adobe Experience Cloud’s content management, personalization, and analytics solutions provides an unrivaled offering for enterprises looking to deliver world-class commerce experiences. The company also unveiled a major update of the Magento platform to empower small and mid-market merchants to extend the lead in commerce innovation and agility.
With rising customer expectations and increased competition, brands now compete on the quality of the customer experience they offer over a lifetime of customer engagement, both on and offline. Adobe’s vision for experience-driven commerce is to empower companies to unify end-to-end customer experiences from creation to commerce, driving loyalty and business growth.
“Consumers expect every interaction with a brand to be contextual, intuitive and meaningful, but companies have struggled to consistently deliver personalized experiences across the myriad of touchpoints,” said Mark Lavelle, senior vice president of commerce, Adobe and former CEO of Magento.
“The innovations we are bringing to market enable companies of all sizes and across industries to make every experience shoppable.”
...
https://www.youtube.com/watch?v=9YLlItGmLTw
Integration with Adobe Experience Cloud’s content management, personalization, and analytics solutions provides an unrivaled offering for enterprises looking to deliver world-class commerce experiences. The company also unveiled a major update of the Magento platform to empower small and mid-market merchants to extend the lead in commerce innovation and agility.
With rising customer expectations and increased competition, brands now compete on the quality of the customer experience they offer over a lifetime of customer engagement, both on and offline. Adobe’s vision for experience-driven commerce is to empower companies to unify end-to-end customer experiences from creation to commerce, driving loyalty and business growth.
“Consumers expect every interaction with a brand to be contextual, intuitive and meaningful, but companies have struggled to consistently deliver personalized experiences across the myriad of touchpoints,” said Mark Lavelle, senior vice president of commerce, Adobe and former CEO of Magento.
“The innovations we are bringing to market enable companies of all sizes and across industries to make every experience shoppable.”
...
https://www.youtube.com/watch?v=9YLlItGmLTw
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