Published By
Created On
6 Jan 2021 16:38:38 UTC
Transaction ID
Cost
Safe for Work
Free
Yes
Podcasting As A Content Marketing Tool With Anchor.fm
Buy my book today! http://bit.ly/bestbrandingbook
Check out my Podcast: https://anchor.fm/caffeinated-content
Contact me: http://www.edwindearborn.com/contact/
Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/
Why Are Podcasts So Popular?
First, let’s examine how podcasts got to be so popular, seemingly out of nowhere. Why do podcasts matter to people?
The rise of mobile. Because the majority of Americans now have smartphones (or similar mobile devices), it’s easier than ever to download and listen to podcasts on your way to work, in line at the store, while working out at the gym, or practically anywhere you have some extra time.
The decline of reading. Internet access has made us somewhat impatient as a society, and small mobile screens make it harder to get through dense articles. As a result, more people are flocking to audio and visual content.
The spark of the trend. It’s also beneficial that the “new wave” of podcasts had a catalyzing action: the breakout popularity of the podcast Serial, which has reached more than 230 million downloads across both series. This, in turn, sparked the rise of new podcasts, which attracted more listeners. More listeners inspired even more content producers, and the cycle continues; more content leads to more listeners, and more listeners lead to more content.
The Benefits
These are some of the advantages that podcasts bring to the content marketing table:
The zeitgeist. First up, by creating a podcast you’ll be taking advantage of the current zeitgeist. America is nuts about podcasts right now, and it’s unlikely that popularity will last forever, so take advantage of it while it hasn’t yet hit a peak. As an added bonus, be engaging in a popular trend, your brand could be seen as forward-thinking, especially if you beat your competitors to the punch.
Minimal investment. Podcasting is also a cost-effective way to produce content, especially when compared to video or graphic design elements. For less than $100, you can get a good microphone and the software necessary to edit your work; beyond that, all you’ll invest into each podcast episode is the time it takes to plan and then vocalize your content. If you go with an improvised, conversational style, that requires almost no prep work, and you can spend exactly half an hour producing a half an hour of content.
Alternative readerships. The type of people who read long-form blog posts aren’t the same type of people who listen to podcasts. By pursuing bopotential target for advertisers and sponsors, and podcasts are no exception. Once you reach an audience of thousands of listeners, you may be able to attract sponsorships for your content, collecting a new stream of revenue in addition to your typical business profitab
...
https://www.youtube.com/watch?v=4Pyf9PIrGa4
Check out my Podcast: https://anchor.fm/caffeinated-content
Contact me: http://www.edwindearborn.com/contact/
Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/
Why Are Podcasts So Popular?
First, let’s examine how podcasts got to be so popular, seemingly out of nowhere. Why do podcasts matter to people?
The rise of mobile. Because the majority of Americans now have smartphones (or similar mobile devices), it’s easier than ever to download and listen to podcasts on your way to work, in line at the store, while working out at the gym, or practically anywhere you have some extra time.
The decline of reading. Internet access has made us somewhat impatient as a society, and small mobile screens make it harder to get through dense articles. As a result, more people are flocking to audio and visual content.
The spark of the trend. It’s also beneficial that the “new wave” of podcasts had a catalyzing action: the breakout popularity of the podcast Serial, which has reached more than 230 million downloads across both series. This, in turn, sparked the rise of new podcasts, which attracted more listeners. More listeners inspired even more content producers, and the cycle continues; more content leads to more listeners, and more listeners lead to more content.
The Benefits
These are some of the advantages that podcasts bring to the content marketing table:
The zeitgeist. First up, by creating a podcast you’ll be taking advantage of the current zeitgeist. America is nuts about podcasts right now, and it’s unlikely that popularity will last forever, so take advantage of it while it hasn’t yet hit a peak. As an added bonus, be engaging in a popular trend, your brand could be seen as forward-thinking, especially if you beat your competitors to the punch.
Minimal investment. Podcasting is also a cost-effective way to produce content, especially when compared to video or graphic design elements. For less than $100, you can get a good microphone and the software necessary to edit your work; beyond that, all you’ll invest into each podcast episode is the time it takes to plan and then vocalize your content. If you go with an improvised, conversational style, that requires almost no prep work, and you can spend exactly half an hour producing a half an hour of content.
Alternative readerships. The type of people who read long-form blog posts aren’t the same type of people who listen to podcasts. By pursuing bopotential target for advertisers and sponsors, and podcasts are no exception. Once you reach an audience of thousands of listeners, you may be able to attract sponsorships for your content, collecting a new stream of revenue in addition to your typical business profitab
...
https://www.youtube.com/watch?v=4Pyf9PIrGa4
Author
Content Type
Unspecified
video/mp4
Language
English
More from the publisher
Controlling
VIDEO
BUSIN
business-success-tips-how-to-make-a
Business Success Tips | How To Make a Successful Business
Contact me at 714-300-9566 or https://premiereleadsystems.com/contact/
These 3 core factors of small business success are:
1. Your unapologetic personality
2. Life-changing methodology
3. Deploying massive action.
Sometimes the most valuable advice comes from your fellow entrepreneurs, not the CEO of a Fortune 500 company. At Facebook, we know that behind every business is a person, and behind every person is a story – with insights and advice to share. That’s why we created the Small Business Council which consists of entrepreneurs who share a common belief in the importance of serving their customers, their communities, and each other.
Each year we meet with our U.S. Small Business Council members to hear from small businesses across a variety of industries, sizes and geographies. Earlier this year I had the pleasure of meeting our newest 2017 Small Business Council members to learn from them and help them support their communities and fellow businesses.
Deploying Massive Action
This is 90% of the problem for most entrepreneurs. I recall an interview with world-renowned SEO expert, Neil Patel. He was asked as to his secret to success. His answer: "I execute." And to ride on the coattails of Grant Cardone, your deployment of action must 10X what you are currently imagining or planning.
10X'ing anything is constant audit of yourself, your team, your methodology, and everything else. If you're happy with "good enough" or "better than those guys", hen you do not possess a 10X mindset. You must desire to DOMINATE to truly hit the level called Massive Action.
Here are some other small business success tips:
Tip 1: In Social Media, Be Where Your Customers Are
“Know where your customers are hanging out online. You don’t have to be everywhere. Be where your customers are … and communicate with them there.” – Laurie McCabe, Partner SMB Group, SMB-GR.com
Tip 2: Never Stop Networking. Don’t Give Up
“Never stop networking, never stop pushing. It’s easy to give up when everybody around you … is telling you ‘you can’t do it’. You have to be around positive people. Then push on.” – (Starts at 1:08) Tom Force, Owner, ICE Keytags
Tip 3: Twitter Provides Powerful Market Research
“Twitter is the best thing that ever happened to small business owners. You can listen to your competitors or customers, and they don’t even know you’re listening.” – (Starts at 2:01) Melinda Emerson, Author of Succeed as Your Own Boss
Tip 4: It’s all About Mindset and Positive Thinking
“Our first three years were brutally tough… every day was about survival. Then I remembered a lesson from my father. Your mind is everything, yet it’s not what you know, but rather how
...
https://www.youtube.com/watch?v=5impfryzLXk
Transaction
Created
3 weeks ago
Content Type
Language
video/mp4
English
Controlling
VIDEO
INBOU
inbound-marketing-agency-business
Buy my book today! http://bit.ly/bestbrandingbook
Check out my Podcast: https://anchor.fm/caffeinated-content
Contact me: http://www.edwindearborn.com/contact/
Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/
Premiere Lead Systems is an inbound marketing agency, located in Las Vegas, Nevada. https://premiereleadsystems.com/
Why Inbound Marketing?
Inbound marketing is a methodical approach to marketing and lead generation. It produces compounding results in a systematic way.
A streamlined and focused approach to inbound marketing allows you to work smarter. With a strong strategy, industry-leading software and buyer insights, we have the tools to target your audience and serve them with the information they’re searching for. By increasing interest and brand awareness, we pull qualified leads into the pipeline and send them to your sales team when they are most ready to buy.
For most customers, it starts with our in-depth persona development process. This allows us to become experts in who your buyers are, where they spend their time online and how they make buying decisions.
This insight, combined with data research and a strong strategy, allows us to target potential buyers and convert them into qualified leads. Our in-house team of brand journalists, strategists and designers work collectively to create pieces of content perfectly tailored to your target audience, served over multiple digital channels.
...
https://www.youtube.com/watch?v=iX9el-eWOZc
Transaction
Created
3 weeks ago
Content Type
Language
video/mp4
English
Controlling
VIDEO
THE O
the-opportunity-rich-social-media
LinkedIn is quite possibly the best platform a small business owners can use to drive their business development – especially if you are in a B2B market.
LinkedIn is quite possibly the best platform a small business owners can use to drive their business development – especially if you are in a B2B market.
...
https://www.youtube.com/watch?v=9dG-LzPd5ro
Transaction
Created
3 weeks ago
Content Type
Language
video/mp4
English
Controlling
VIDEO
#VEGA
vegasborn
...
https://www.youtube.com/watch?v=05Tc6PehlR8
Transaction
Created
2 weeks ago
Content Type
Language
video/mp4
Controlling
VIDEO
BETTE
better-dentistry,-better-business-with
Better Dentistry, Better Business with Dr. Chris Salierno, D.D.S
https://www.thecuriousdentist.com/
Dr. Chris Salierno is a general dentist from Long Island, New York. He graduated from Stony Brook School of Dental Medicine in 2005. Dr. Salierno has served as the National President of the American Student Dental Association, Chair of the ADA New Dentist Committee, and as President of his local dental society.
He lectures internationally on clinical dentistry, practice management, and leadership development. He has been a practice owner of Broadhollow Dentistry for over 10 years. In 2017 he became a Chief Development Officer with the Cellerant Consulting Group. He has been the Chief Editor of Dental Economics since 2014.
Dr. Chris Salierno is also the Chief Editor of Dental Economics.
https://www.dentaleconomics.com/
Dr. Salierno is dedicated to serving his profession outside of his practice walls. Some of his more notable positions held or currently held include:
Chief Editor of Dental Economics
2014 - Present
Board Member of the Eastern Dentists Insurance Company
2015 - Present
President of the Suffolk County Dental Society
2014 - 2015
Chair of the ADA’s New Dentist Committee
2013 - 2014
National President of the American Student Dental Association
2004 - 2005
He has published numerous articles in publications such as Dental Economics, Inside Dentistry, RDH Magazine, Dental Product Shopper, DentistryIQ.com.
For his full CV, please email Dr. Salierno directly at curiousdentist@gmail.com
...
https://www.youtube.com/watch?v=Tl6LJVRZOdI
Transaction
Created
3 weeks ago
Content Type
Language
video/mp4
English
Controlling
VIDEO
STRAT
strategic-marketing-with-bestselling
John is the CEO of Evolve Systems Group. He is a serial entrepreneur who has created many products and services that are designed to empower business owners and entrepreneurs. Some of these ventures include: Evolve Global Publishing, Evolvepreneur.app, Evolvepreneur.club, EvolveYourBusiness, and Evolve Mobile.
John is regarded as a versatile and experienced entrepreneur with a solid background in Accounting, Banking, Business Management, Finance, Personal Development, IT, Software, and Strategic Marketing.
John is passionate about helping business owners become smarter and more strategic about their marketing efforts. He constantly pushes the envelope of what’s possible in this modern era and is widely regarded among his peers as very innovative and highly creative in his approach.
...
https://www.youtube.com/watch?v=Y59NYUHwrUU
Transaction
Created
3 weeks ago
Content Type
Language
video/mp4
English
VIDEO
MAY 2
may-25,-2023
...
https://www.youtube.com/watch?v=EhaqthGrmto
Transaction
Created
2 weeks ago
Content Type
Language
video/mp4
Controlling
VIDEO
WHAT
what-is-prospecting-in-sales
Buy my book today! http://bit.ly/bestbrandingbook
Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/
What is Prospecting in Sales?
Prospecting is the art of starting new relationships.
Your new business opportunities that later turn into sales are initially identified through prospecting.
Prospecting is the lifeblood of sales.
Improving your prospecting results begins with setting aside the time and the energy to prospect each and every day. That doesn’t mean once a week or every other day. I mean, each and every day.
To prospect successfully, you need to focus your time and energy on the methods that work best for you. Which methods are your best?
Make a list of all of the methods you can think of that are used to prospect. Plan how much time you will set aside for each method and set goals for how many prospects you want to gain from your effort.
Poor prospecting results are usually caused by two things:
1. Spending too little time on prospecting.
2. Ineffective prospecting. Coming across awkward, insincere, or unsure.
Ineffective prospecting usually boils down to language choices and a lack of practice. What you are saying when you prospect can mean the difference between gaining or losing a lead.
That’s why developing and practicing scripts are of the utmost importance.
You can improve your effectiveness by choosing carefully the words that you use and making observations about what is and what isn’t working. This takes awareness, focus, and discipline. It also allows you to experiment with language choices to see what is most effective. Just think of it as sharpening your pitch.
Write scripts for each of the prospecting methods you use. Write responses to the common objections you hear. Rehearse them.
The ideal outcome of prospecting: to open the relationship. This almost always involves obtaining a commitment for an appointment.
Simple three step sequence: prospecting - open the relationship - set the appointment.
Effectiveness in prospecting is improved by simply focusing on the outcome. This means that you don’t allow your prospecting to turn into a needs analysis, a presentation, or a discussion about the merits of your product or service. It means you maintain a laser-like focus on scheduling the appointment.
Even when you use all of the above ideas, you are still going to hear “no.” You are going to hear it “no” quite often, so there is no sense in kidding yourself. But all relationships, including business relationships, are built over time. Your consistent and unrelenting pursuit of your dream clients is part of a longer-term plan for success, not a race to get the most immediate “yes.”
Consistency here means that these prospects hear from you more than sporadically. It means
...
https://www.youtube.com/watch?v=Qi_d1gMhTss
Transaction
Created
3 weeks ago
Content Type
Language
video/mp4
English
Controlling
VIDEO
HOW T
how-to-generate-creative-content-ideas
How To Generate Creative Content Ideas For Social Media In 2022
We’ve all been there: You read a blog or view a piece of content and just think to yourself, “Man, that’s clever. Where did the author come up with this??”
Well, this is a question that writers deal with on a daily basis. How can you come up with a creative content idea that will set your content apart, grab readers’ attention, and garner social media engagement through the end of the piece?
To be competitive, you must address important and trending topics in a way that’s interesting and answers that all-important question, “So what?”
While there are surely different strokes for different folks, we asked around and did a little research to find out what strategies work well for our own Brafton experts, as well as for content creators at large. Let’s take a peek at where some of the greatest and most creative ideas are born.
1. Listen to your clients when talking with them in person, Zoom, phone calls, etc
2. Ask your sales and customer service teams for the top questions that they get asked frequently.
3. Look at what people comment on social media
4. What are your top competitors doing?
5. Watch the news and see how you can relate them to your brand
6. Check Quora to see what top questions are being asked; which ones are the most popular
7. See what are the most popular books on Amazon and read the reviews
8. Work with a professional SEO expert to discover top search terms
9. Wikipedia can inspire ideas
10. See what top influencers are posting, talking about.
Audience research, competitor emulation, designing content to suit a particular social media platform — all of these can feed into a fertile creative process, separately or together. And remember, if you get on a roll, you don’t have to use any academic strategy at all. If the ideas are coming naturally, just let them flow — these tactics will be here to help you when you get stuck.
Everyone has their own process when it comes to creative content ideas.
...
https://www.youtube.com/watch?v=C6yYdQZQxr8
Transaction
Created
3 weeks ago
Content Type
Language
video/mp4
English