In case you only caught part of the livestream, the big issue I discuss here is that a fair number of smaller retailers who sell Estetica products, including myself, were not adequately notified of the recent launch because they put more focus on their marketing to our customers (IE: YOU) than marketing to THEIR customers (IE: retailers like us). In this case, I was not notified directly of this launch. Instead, they sent a generic email blast to a deactivated inbox and to my warehouse staff, when they had every opportunity to send me notification directly. It's a matter of professional courtesy and something that makes my spidey senses tingle. I should not have learned about this launch from my customers because they heard it from TAZ or anyone else. I should have heard about it from Estetica, directly. I emailed them, they wrote back to say that they sent me notice (their defense on that livestream comment, as well), but it took my business partner and I half a day to figure out where they sent it after-the-fact. That should not be necessary, nor should it be necessary for me to suck up to my suppliers to get them to notify me in a manner that indicates that they value our partnership. Just because other stores encourage their social media people to suck up to these brands and chase endorsements, that doesn't mean that I should be forced to do similarly. I spend a lot more money with these companies than any individual end customer or any of these other social media personalities. I am owed better treatment than this by virtue of that fact alone. This is not the only launch this year where this has been an issue. If trying to handle this behind the scenes isn't accomplishing much, then what recourse is there aside from letting you know so you can be part of this conversation? After all, they are inserting you into the middle of this already, whether you realize it or not, by leveraging your FOMO to make me carry products that may not be a good fit for my store, even if those products are already sold out. The question I ask again and again in here is: what is their goal? These brands do not sell directly to the public, and none of us retailers (to my knowledge) are asking these brands to do our marketing for us. So...why do they insist on competing with their own retailers and placing so much emphasis on marketing directly to our customers if it isn't for our benefit? This is a real question, because some of these brands have been doing this for a couple years now, and I still don't know the answer. They usually dodge my inquiries and complaints by saying, "It's all to help women." That's a great motivation, but it still doesn't answer the question because there is more to helping women than just helping them buy the newest products. To anyone ... https://www.youtube.com/watch?v=HsbQV9wHZYU

An indoor review of Brave The Wave by Raquel Welch in the color R13F25 (Praline Foil). This is our fifth season of wig reviews. (Filmed after Heather’s VSG weight loss surgery.) If you like what we do here, please subscribe! :) This video has been produced by CysterWigs.com - an online boutique specializing in alternative hair for women . . . and wig lovers everywhere. https://cysterwigs.com/products/brave-the-wave-by-raquel-welch This season it’s all about swingy, easy-going texture and face-flattering waves. A modern vibe that’s downtown cool, uptown chic. With a monofilament part and lace front, the shoulder-skimming perfect curls on Brave the Wave will make you look effortlessly perfect! Do you have questions about this or any other style? Please contact our Client Care Help Desk (CCHD): support@cysterwigs.zendesk.com https://cysterwigs.com/ Customer reviews: https://cysterwigs.com/pages/reviews Twitter: https://twitter.com/CysterWigs Facebook: https://www.facebook.com/Cysterwigs/ Pinterest: https://www.pinterest.com/cysterwigs/pins/ YouTube Channel: https://www.youtube.com/user/RetrogradeHeather Instagram: https://www.instagram.com/cysterwigs/ Store Blog: http://blog.cysterwigs.com/ Filmed in 2017 Written, Edited, Filmed, & Produced by Heather of CysterWigs.com 2017 CysterWigs.com All Rights Reserved ... https://www.youtube.com/watch?v=GoiGx_7uY3w

An outdoor review of Audrey by Rene of Paris Hi Fashion in the color Copper Glaze. This is our fifth season of wig reviews. If you like what we do here, please subscribe! :) This video has been produced by CysterWigs.com - an online boutique specializing in alternative hair for women in the PCOS community...and wig lovers everywhere. https://cysterwigs.com/products/audrey-by-rene-of-paris Audrey by ROP is a beautiful, modern angled bob that will get compliments from everyone! She features smooth layers with a short, wispy nape and slightly longer angled sides. Audrey comes in a standard cap that really makes her an affordable everyday style that will make you feel fabulous! Do you have questions about this or any other style? Please contact our Client Care Help Desk (CCHD): support@cysterwigs.zendesk.com https://cysterwigs.com/ Customer reviews: https://cysterwigs.com/pages/reviews Twitter: https://twitter.com/CysterWigs Facebook: https://www.facebook.com/Cysterwigs/ Pinterest: https://www.pinterest.com/cysterwigs/pins/ YouTube Channel: https://www.youtube.com/user/RetrogradeHeather Instagram: https://www.instagram.com/cysterwigs/ Store Blog: http://blog.cysterwigs.com/ Filmed in 2016 Written, Edited, Filmed, & Produced by Heather of CysterWigs.com 2017 CysterWigs.com All Rights Reserved ... https://www.youtube.com/watch?v=w0ICoResvr4

An indoor review of Jazz by Jon Renau in the color 102S8 (Shaded Creme). This is our fifth season of wig reviews. If you like what we do here, please subscribe! :) This video has been produced by CysterWigs.com - an online boutique specializing in alternative hair for women in the PCOS community...and wig lovers everywhere. https://cysterwigs.com/products/jazz-by-jon-renau Versatile, comfortable and easy to style- what more can you ask for? With its beautiful layers and fuss free construction, Jazz by Jon Renau is a perfect choice for everyday. What's great about this wig is its versatility- it looks just as smart in professional settings as it does dressed up with a sparkly headband during happy hour! Do you have questions about this or any other style? Please contact our Client Care Help Desk (CCHD): support@cysterwigs.zendesk.com https://cysterwigs.com/ Customer reviews: https://cysterwigs.com/pages/reviews Twitter: https://twitter.com/CysterWigs Facebook: https://www.facebook.com/Cysterwigs/ Pinterest: https://www.pinterest.com/cysterwigs/pins/ YouTube Channel: https://www.youtube.com/user/RetrogradeHeather Instagram: https://www.instagram.com/cysterwigs/ Store Blog: http://blog.cysterwigs.com/ Filmed in 2016 Written, Edited, Filmed, & Produced by Heather of CysterWigs.com 2017 CysterWigs.com All Rights Reserved ... https://www.youtube.com/watch?v=MxD-Eevmz3s